Cannabis News

Why Language Matters in the Cannabis Industry

Why Language Matters in the Cannabis Industry

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Why Language Matters When It Comes to Business and Everyday Use in the Cannabis Industry

Cannabis is a touchy subject. And, because it’s not legal across the board quite yet, it’s important to be highly selective in the words you choose to describe and market any cannabis derived products. It’s a tricky business to be in but can be quite rewarding if you have all of the technicalities sorted out. Here’s why language matters and is especially important when it comes to business and everyday use in the cannabis industry.

The Truth of the Matter

Cannabis, the botanical name for the hemp plant, has many names that we’ve all heard at one point or another- the most common of these probably being marijuana. Although marijuana offers several health benefits1

to those dealing with a number of diseases, it was first and foremost recognized as a pleasure drug associated with the lesser-than members of society due to propaganda and the spread of misinformation. This, coupled with the laws against it, established the judgmental views2

and negative stigma that the term marijuana still carries to this day. Cannabis, however, bears less of this burden because of its association with more medicinal properties3

of the plant. It’s important to understand the different associations with these terms when choosing names for cannabis derived products or creating a marketing campaign.

Managing FDA Legality

It should go without saying that the FDA is a force to be reckoned with. More specifically, it’s a force that you should not mess with. Period. It isn’t hard to play by their rules though; here’s how it works. The FDA determines what’s what based on how you describe the product. If your product’s description suggests that it is “intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease, or is an “article” (other than food) intended to affect the structure or any function of the boy of man or other animals,” it will be regulated by the FDA4

as a drug. But you can only make a drug claim if you get it approved by the FDA, which costs obscene amounts of money for clinical trials. If you make any claims about curing something in any aspect of your cannabis business, you’re putting yourself at risk for getting caught by the FDA.

You Can’t Label It a Dietary Supplement

If you think you can outsmart the FDA by claiming your cannabis product is a dietary supplement or food, think again. The FDA mandates5

that products containing THC or CBD can’t be sold as dietary supplements because they are also active ingredients in FDA-approved drugs. Active ingredients that are found in approved drugs can’t be re-introduced as a dietary supplement or food. You are also restricted from making any kinds of health claims in a similar fashion as one would say that calcium builds strong bones.

So, What Can You Say?

While it may seem that the FDA’s cannabis language regulations are barring you from saying anything about your product, you can find a small ray of hope in their structure and function claims rule. Under this guideline6

, “claims may describe the role of a nutrient or dietary ingredient intended to affect the normal structure or function of the human body”. Think of words like regulate, stimulate, maintain, restore, promote, raise, or lower. Keep in mind that you still have to specifically state that the claim is associated with a non-disease condition.

Looking to revamp your marketing campaign or product design? Here at Herban Creative, our team of experienced designers, copywriters, and digital strategists are ready to get your cannabis business the recognition it deserves while abiding by the FDA’s regulations. Contact us today for more information!

Developing Your Cannabis Site: A Website Checklist

Developing Your Cannabis Site: A Website Checklist

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A Website Checklist When Developing Your Cannabis Related Business

Getting the word out about your cannabis business, in comparison to other industries, can be difficult. One of the most efficient ways to spread the word, however, is building a strong online presence. At the center of all of this should be your website. Does your cannabis website tick everything off this essential website checklist?

Give customers a good first impression

Despite what we were told growing up, first impressions do make a difference- especially in an online setting. On your website, your home page is the first glimpse consumers receive of your business so put your best foot forward. This means aesthetically pleasing and consistent colors, fonts, and graphics. Your homepage is also an optimal place to feature special deals or offers you might have, as well as any other calls to action.

Make sure it’s functional and user friendly

At this point, people expect nothing but excellence from a website’s functionality. Apart from its visual value, it’s also important that it is functional and grants easy access to every kind of information your customers might need. Your menu should be displayed clearly and easy to navigate, making it easy for viewers to move from page to page. On each page there should be links to legal information, your privacy policy, your contact page, and to an FAQ page. Include links to return and exchange policies as well as supplier information pages. The less consumers have to do to get the information they need, the better. E-commerce features, if applicable, should also be displayed on each page (i.e. access to login, shopping cart, sharing buttons, email signups).

Add a blog or media page to increase site value

While your products may speak for themselves, maintaining a blog or media page can also amplify your site’s value. There, you can produce interesting and meaningful content to benefit your consumers. Not only does this give them a reason to keep visiting your site, but it also makes your site appear more reputable because of the regular activity and uploads. Having a well-maintained blog or media page can help you reel in potential customers seeking information about cannabis or your products. At the end of the day, this can strengthen your bonds with your customers and, in turn, build your brand reputation.

Optimize it

Okay, so you set up some stellar content- now it’s time to drive organic traffic online to see it. Using the calculated magic of search engine optimization (SEO), you can implement keywords or phrases into your content and across your site to rank higher on search engine results pages. This basically just takes words or phrases that are most likely to be searched for by your potential customers, and places them across your content so that they can be led to your site.

Need help getting your website started? Looking to do some web renovating? Our team of experts here at Herban Creative are energized to help you with all of your marketing needs from web development and graphic design to copywriting and SEO strategy. Contact us today for more information!

Can I Buy a Federal Trademark for My NJ Cannabis Business?

Can I Buy a Federal Trademark for My NJ Cannabis Business?

Can I Buy a Federal Trademark for My NJ Cannabis Business? 1920 1440 Herban Creative

Understanding the Regulations Around Cannabis in NJ and a Federal Trademark

Naturally, when starting a business, you want to ensure your brand and trademarks are protected. But, what can you do if your business sells products that aren’t legal in all states? With the legalization of marijuana slowly rising, those in the business of selling cannabis, or cannabis infused products, in states where it’s allowed are facing a new kind of legal issue. Here’s what you need to know about New Jersey cannabis regulations and obtaining a federal trademark.

The Situation in NJ

Earlier this year, there was talk of recreational marijuana becoming legalized in the state of NJ. After much debate, the amendments to NJ marijuana laws failed to come to fruition. But, worry not, the legality of medical marijuana still stands. Here’s how it works1

. First, people who have a qualifying condition (anxiety, chronic pain, migraines, Tourette’s Syndrome, etc.) must get certified by their physician. Upon getting this certification, they must provide personal information, proof of ID and, of course, a payment. Once your name is added to the New Jersey Department of Health Registry, you can visit your local treatment center to pick up your medical marijuana.

Obtaining a Federal Trademark

Alright, so here’s the deal with getting a federal trademark for your cannabis business – you can’t. Bummer, we know. The thing is, trademark law actually prohibits you from registering any products that can’t be legally sold across US state lines. Unfortunately for marijuana, as well as products infused with it, the federal Controlled Substances Act2

makes it illegal to sell it across state lines.

You Can Still Protect Your Brand

Don’t worry, there’s still some kind of silver lining for you and your cannabis business. While you can’t get a federal trademark, you can still obtain a local one to protect your business across your state (as long as it’s legal there). While federal trademarks still trump local ones, having a local trademark for your brand or products still helps protect your business from other local competitors. This does mean, however, that your business can’t fight companies in other states.

Another option is that you can trademark your brand for other products you sell that don’t include illegal substances. This way, you can still protect your brand name until you can take further action for your products.

Looking to establish your cannabis brand or maybe even revamp it? Our team of experienced web developers, graphic designers, and digital strategists here at Herban Creative are ready to help you with all of your digital marketing needs. Contact us today for more information!

Choosing a Lawyer to Represent Your Cannabis Business

Choosing a Lawyer to Represent Your Cannabis Business

Choosing a Lawyer to Represent Your Cannabis Business 2000 1300 Herban Creative

Choosing a Lawyer is an Important Step in Building Your Cannabis Business

Finding the right lawyer for your cannabis business can be tricky, especially since the industry is still developing. With its novelty comes confusing, intricate laws that require a depth of understanding to navigate. Here are some tips to help you when choosing a lawyer for your cannabis business.

Look for Someone Who:

Specializes in Cannabis Law

With the potential for business on the rise, it isn’t hard to stumble upon lawyers with empty promises to help your business. Cannabis laws are difficult – the legality for it varies from state to state and the laws are constantly changing. Hiring a lawyer who specializes in cannabis law helps to ensure you have someone who understands the ins and outs of their field rather than having their attention split across other industries in law. While this may mean that they have less experience considering that cannabis law is fairly new, it also shows that they’ve dedicated their time to solely studying cannabis law and the other relevant regulations more thoroughly in that time. At the most basic level, your lawyer should also have a deep understanding of the inner workings of state and local governments.

Is Versatile in Their Knowledge

Keep in mind that a lawyer specializing in cannabis law may not be as well versed in the legal side of business needs. When searching for the right lawyer, it’s important to make sure that your candidates understand not only cannabis and business law, but also the local laws where your business resides. Each company has different needs that must be taken into account to make sure the fit is right.

Shows Interest in the Industry and Your Business

Above all, it’s important that you find a lawyer who is open to communication and is honest with you. It’s much better to find someone who will admit they don’t know something than someone who will lie and fabricate information to seem smarter. A good lawyer will exhibit a willingness to learn about your business and about their industry in general. With all the new research being conducted, it’s vital that you find someone who’s willing to keep up with everything.

Has Good Interpersonal Skills

Often times, the officials passing the laws concerning cannabis aren’t exactly well versed on the subject. With this in mind, having a personable lawyer can help with negotiating regulations. While this does not concern bending the rules in any way, having a good relationship with regulators can give your lawyer a chance to educate them in a way that may work in your favor. It should also go without saying that your lawyer should have good communication skills to stay in contact with you and be of assistance whenever you may need it.

Looking to grow your online presence and build your cannabis business brand? The team at Herban Creative is here to help! Contact us today to see how we can guide your business to its full potential.

Do Athletes Lean on Cannabis for Better Muscle Recovery?

Do Athletes Lean on Cannabis for Better Muscle Recovery?

Do Athletes Lean on Cannabis for Better Muscle Recovery? 2000 1333 Herban Creative

Improved Muscle Recovery from Cannabis

As the use of Cannabidiol (CBD) and other cannabis products become regulated and socially acceptable, athletes alike are coming forward to support its benefits for muscle recovery. CBD, one of the many compounds found in the cannabis-family, is rumored to improve muscle recovery when used correctly. With little research on the subject, can we really know whether there is anything to gain from using cannabis for muscle recovery? Let’s take a closer look.

How Can It Be Used?

CBD can be ingested or used topically. Users have the option of choosing CBD-infused lotions, balms, oils, capsules, and vape devices, to name a few. Because the use of cannabis has psychoactive side effects that could alter an athlete’s concentration, CBD is often the preferred method of relief, as CBD doesn’t have these psychoactive compounds. In other words, CBD won’t give you the traditional “high” effects1

. President and CEO of Medical Marijuana Inc., Dr. Stuart Titus, states he’s finding more and more athletes turning to cannabis to treat issues ranging from pain to sleep issues. According to Dr. Titus, the patent assigned to The Department of Health and Human Services2

regarding the usage of CBD is the best source of information for its usage.

Does It Actually Work?

While the research has not yet proven that CBD usage3

speeds up muscle protein synthesis, it is still an acceptable treatment for inflammation due to Delayed Onset Muscle Soreness (DOMS). This relief can allow athletes to get back on their feet quicker. CBD helps treat conditions from pain to mental illnesses. However, the FDA has yet to acknowledge CBD as an approved medication, detailing it “has not found any such product to be safe or effective for the treatment of any disease or condition.” Still, smaller scale research studies support its usage to maintain an active, healthy lifestyle. A review of 132 original studies published in Frontiers in Neurology4

says CBD is “anti-inflammatory, antioxidative, antiemetic, antipsychotic, and neuroprotective.”

The Future of CBD Usage for Athletes

Given its anecdotal acceptance as relief for inflammation, DOMS, and improper sleep, it’s likely that more and more athletes will integrate CBD products into their routines. Jim McAlpine, founder of the 420 Games, a sporting-event series trying to change the stigma against cannabis said, “we all hid it. But the collective consciousness has changed to take that stigma away.” Now that the usage of cannabis and CBD products is becoming a topic of further research and discussion, athletes can come clean and offer advice to newcomers interested in trying it out. Companies can even begin to develop safe, new products for athletes to use as the market expands.

The usage of CBD is likely to continue to rise. If you are in the cannabis business, the team at Herban Creative can help you establish your brand. Contact us today to see how we can help guide your business to its full potential in today’s everchanging market.

Follow These SEO Tips When It Comes to Cannabis Marketing

Follow These SEO Tips When It Comes to Cannabis Marketing

Follow These SEO Tips When It Comes to Cannabis Marketing 2000 1328 Herban Creative

SEO Tips for Dealing with A Highly Censored Market

The cannabis industry, like any other industry, has to fulfill certain business goals in order to succeed. However, because cannabis on the market is still somewhat of a taboo subject, it can be difficult to construct a marketing strategy to cut through all the controversy. If you’re having trouble directing traffic to your business online, here are some helpful SEO tips to get you started.

Understand What Your Users Are Looking For

Any good marketing strategy is rooted in the understanding of what a company’s target audience needs. From these needs, they analyze how the users then go about fulfilling these needs (i.e. what they search for and how they search for it). For example, if your target audience works primarily on laptop computers, the keywords they search are often different than what they would search for on their mobile devices. Cannabis users, in particular, search primarily from their phones. With this in mind, you should use tools like Google Keyword Planner to run tests on which search phrases are most popular in their searches and then include those phrases on your website. If you know what your customers are looking for, you can then position yourself in a way that they can easily find you.

Google Analytics is Your Friend

Using Google Analytics is a great way to track important user behavior metrics. This includes how many unique users find your page from organic searches, which content is most popular, and, as mentioned above, which keywords are most helpful to include throughout your website. By actively tracking how people are engaging with your website, you can perform trial and error tests to see which strategies work best for you.

Optimize Your Site Speed, Usability & Design

Take a moment to think of how you’d search if you were in a hurry needed a last-minute item. Chances are, you wouldn’t be too forgiving if the website you clicked on took too long to load or was difficult to use. The thing is, even when people aren’t in a hurry, they’ll easily navigate out of a website if it didn’t load as fast as they expected it to. Ensuring that your website is optimized for site speed and proper mobile usage is essential to conducting successful business online. Your site should be user friendly, easy to use, and visually pleasing. A website that is properly designed can also be perceived as more reputable. User experience is everything!

Maintain a Blog

With the cannabis industry on the rise, more and more relevant content is being created with the potential to push yours further and further down the ranks. Having an optimized website means nothing if your content is old and is continually being outranked by newer posts. A great way to maintain an active media presence is by maintaining a blog. Here you can create informational articles that reel in customers by first providing them with useful information. Many people are looking for information about cannabis before deciding to use it. Answering their questions first on your blog could be the gateway to winning over more customers.

Still confused about how to employ effective SEO tactics for your cannabis business? The team at Herban Creative is here to help you perfect your SEO strategy and establish your brand. Contact us today to see how we can guide your business to its full potential.

The CBD Oil Trend and Its Popular Uses

The CBD Oil Trend and Its Popular Uses

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Discover the Variety of Ways Consumers Use CBD Oil

Across the United States, you will see a veritable assortment of stances on cannabis use. While we are still witnessing illegality at a federal level, many states have adopted the legal usage of medicinal and recreational marijuana, according to the American School Health Association 1. Cannabidiol (CBD), derived from the hemp plant, has been making waves recently as its properties have evidence-based benefits 2 for a variety of ailments. With the promise of relieving anxiety, seizures, chronic pain, and inflammation – it’s no wonder that CBD-based formulas have become exceedingly popular.

CBD oil has long been a frontrunner amongst its ancillaries, although more and more products are breaking the market. You can even enjoy old fashioned CBD gumdrops to reap the benefits. Regular folk and celebrities alike have been boasting the advantages of CBD for quite some time now. As The New York Times 3 declares CBD fame will only continue to rise, we wanted to take a closer look at how users are gaining maximum relief.

To reduce anxiety

According to the Anxiety and Depression Association of America 4, almost 40 million adults in the United States alone will be affected by anxiety disorders. As many individuals choose to take a more natural remedial route, CBD oil has been extremely instrumental in lowering symptoms. Suggested CBD doses as low as 2.5, 5, and 10 milligrams have shown successful results in anxiety treatment 5 in subjects.

To reduce pain

For on-site pain relief and inflammation, topical CBD can be used as a spot treatment for ailments 6 CBD Oil such as sprained extremities, burns, bruises, etc. A transdermal patch could help the absorption of the CBD into the bloodstream, however, moderate to high doses of CBD without the patch will be adequate to reduce pain symptoms and inflammation with topical application.

To reduce cancer symptoms

Conventional prescription pain medication for those experiencing symptoms of nausea, vomiting, and pain sometimes have side-effects that may be worse than the symptoms themselves, as stated by Healthline 7. CBD mouth spray has been known to improve chemotherapy-related ailments.

To reduce acne

As CBD is an antibiotic 8, research has shown that the application of CBD oil on trouble spots and breakouts is effective in reducing inflammation and bacteria. As common acne medications work to regulate sebum production in our skin, CBD works in the same way. Evidence has proven that topical treatment of CBD reduced sebum production 9 and kickstarted anti-inflammatory responses in cells.

To reduce signs of aging

Acting as an antioxidant, CBD has been considered more powerful than its vitamin C and E contenders, according to Project CBD 10. As our cells generate energy and expel waste, free radicals can wreak havoc on our bodies. What’s more, the environment and stress can also increase the free radicals in our systems, which all contribute to signs of aging. Fortunately, antioxidants help to rectify the production of these free radicals. Using CBD oil in your skincare regimen 11 could help to reduce fine lines, age spots, and wrinkles.

If you’d like to shed some light on the benefits of your CBD-related products, Herban Creative may be the perfect solution for you. At Herban Creative, we’re skilled in content creation. We can create content for your brand that informs consumers and drives sales. Contact us today to learn more!

How Medical Marijuana Was a Major Breakthrough for the Industry

How Medical Marijuana Was a Major Breakthrough for the Industry

How Medical Marijuana Was a Major Breakthrough for the Industry 2000 1333 Herban Creative

Medical Marijuana Has Helped Both the Industry and The Individual

The growth of medical marijuana legalization in the US has seen major developments in the industry, including spillover benefits across other industries as well. From providing much needed relief and healing properties to those suffering from various illnesses to the decline in alcohol consumption, medical marijuana has proved itself as an ultimate gamechanger. Here are some ways that medical marijuana has helped both the industry and the individual.

The Basics

Medical marijuana, comprised of the same components found in recreational marijuana, is used for medicinal purposes to treat diseases and conditions including epilepsy, multiple sclerosis, nausea associated with chemotherapy, and other pain symptoms. As of today, recreational marijuana is legal in nine states with medical marijuana boasting legality in 33 states. According to Zion Market Research 1, in 2017, the global legal marijuana market was valued at around 16,710 million USD, with a growth expectancy of about 21% by 2024. The legalization of medical marijuana is supported by a whopping 93% of American voters, according to a Quinnipiac University Poll 2 conducted in 2018. With all of the benefits it comes with, it’s not hard to see why medicinal cannabis support is so strong.

Provides Relief & Healing to the Sick

Now that researchers and physicians see the benefits of medical marijuana treatment, it has been used to treat more conditions like neuropsychiatric disorders, cancer, and anxiety. Because it is less toxic than other prescribed drugs, it can be used to provide relief to those suffering from chronic pain who were previously treated with opioids. As a result, we see a declining rate of opioid prescriptions in locations where marijuana has been legalized. It has also been observed to bring anti-inflammatory and healing effects for those with arthritis, HIV/AIDS, spinal, and traumatic brain injuries. We also see the growth of a consumption technique known as microdosing. Rather than consuming one large dose, a user takes small amounts of marijuana throughout the day to enjoy the relief without getting intoxicated.

Reducing the Stigma

From a social perspective, the legalization of medical marijuana has begun to reduce the stigma of marijuana usage. It has developed into a billion-dollar industry from previous years in which it was no more than a taboo topic. If nothing else, it has opened up a conversation concerning its legalization which has led to more and more states laying it on the table for discussion and some even deciding to legalize it. This is especially beneficial for patients who depend on medical marijuana but may have been judged for using it.

Rise of New Industries

Medical marijuana has created a demand for newer industries related to marijuana usage. Because consuming cannabis through inhalation is still hazardous for your respiratory health, several lung-friendly methods for ingestion have been developed, such as e-cigarettes, vapes, edibles, etc. Users have also turned to CBD, a derivative of cannabis, that provides benefits without the psychoactive effects of getting “high.” Another industry that benefitted from medical marijuana was the packaging industry. It was shown a new avenue for revenue by supplying users with different forms of specialized containers to house their products.

A Change for Agriculture

The cultivation of another cannabis plant, hemp, shows promise for farmers. Its growth properties allow it to flourish in varying soils and temperatures, as well as remove harmful pollutants from soil. It can also be made into several items, such as clothing and textiles. According to the National Hemp Association, it is “one of the most drought-tolerant crops on the planet,” indicating its potential help in water conservation. Also, the legalization of medical marijuana has led to a growth in lawful purchases, which has created a higher demand for growing. This creates more jobs and financial opportunity for farmers.

Economic Growth

Although marijuana has been consumed before its legalization, the difference now is that states can benefit from legal sales through taxation. This tax revenue can then be applied towards other critical funds such as education, health care, and social assistance.

As you can see, the medical marijuana industry is on the rise. If you are in the business of medical or recreational marijuana, the team at Herban Creative can help you establish your brand. Contact us today to see how we can help guide your business to its full potential.

Understanding Cannabis and Insomnia

Understanding Cannabis and Insomnia

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Can Cannabis Aid Chronic Sleep Issues Such as Insomnia?

As an adult, sleep is something that we all grow to love, yet get enough. What’s even more common, is the difficulty many of us encounter when trying to fall asleep. Sleep disorders affects 50 to 70 million adults in the United States, with 30% of adults experiencing insomnia at one point in their lives, as indicated by the American Sleep Association 1.

Cannabis has been known to aid sleep ailments. While Tetrahydrocannabinol (THC) cannabinoids are the properties responsible for the psychoactive “high” effects of cannabis 2– it is also responsible for the sleep-inducing benefits as well. So, what do we know about cannabis and insomnia?

Here’s what we know

Cannabis ingestion with high levels of THC have better sleep-inducing properties than Cannabidiol (CBD). This may come as a surprise to many because CBD carries a tremendous amount of health benefits 3– such as anxiety relief, pain control, neurodegenerative disorder relief, and more.

While THC has the ability to reduce the time it takes you to fall asleep – it also inhibits your REM sleep cycle. This means, your deepest sleep state suffers. Your REM cycle is essential to your body’s restoration, healing, memories, and more. For individuals suffering from PTSD – this may actually be a benefit as many of the traumatic nightmare experiences 4that come with the disorder are greatly reduced.

Best practices

How do you ingest cannabis 5? When should it be taken? These are all great questions. While traditional methods are usually by smoke inhalation – vaping or using THC-rich tinctures which can be dropped under the tongue before bedtime are also popular for those who have an aversion to cannabis’ odor. Establishing a dosage that works for you is all about trial and error – as everyone responds differently. If you find yourself groggy in the morning, you may want to decrease your dose the next time. On average, the duration 6of effects can last anywhere between 8 to 12 hours – so plan accordingly before bed.

The takeaway

THC has the ability to help some cases with insomnia, however, some individuals may experience increased anxiety  7or paranoia upon ingestion. As will regular sleep aids – sometimes they work and sometimes they don’t. Cannabis as a short-term solution for insomnia and other sleep disorders may be beneficial but be aware of the side effects. Overall, always be mindful of the traditional sleep practices 8to get the best rest possible.

Fully understanding the cannabis industry extends beyond consumption. If you are in the business of medical or recreational marijuana, the team at Herban Creative can help you establish your brand. Contact us today to see how we can guide your business to its full potential.

Can Email Marketing Help Your Cannabis Business Flourish?

Can Email Marketing Help Your Cannabis Business Flourish?

Can Email Marketing Help Your Cannabis Business Flourish? 2000 1282 Herban Creative

Tips for Email Marketing When You’re Unsure of the Regulations

Email marketing is an amazing way to reach your target audience. With a single list – you have the power to connect your message with the eyes that need to see it. Email marketing takes most of the guessing work out of who might be the appropriate audience, allowing you to focus on your campaign with no time wasted.

What happens when you’re in the business of cannabis and cannabis-related products? Things get a little bit more complicated. State and federal laws are still ironing out the legality of cannabis marketing. The discrepancies on a state-by-state basis still leave certain digital marketing platforms with restrictions and an inability to support the cannabis industry, including email marketing.

Who’s out

We already know the highly restrictive selling environments of Facebook advertising, Instagram, Twitter, Google AdWords, and more. Unless you are providing organic content with an educational light – the hard sell is out.

What about email marketing? It seems that the big email marketing guns are out as well. Providers such as Constant Contact, MailChimp, and Aweber will not allow any content related to cannabis products, services, or business. There are even restrictions on providing cannabis licensing information for regulators, journalists, researches, and more. Any activity regarding marijuana, its products, and the industry could result in account closure.

What’s the solution?

One company who was threatened with account closure chose to build email marketing into their own database. Working with a digital cannabis agency could help alleviate any questions you may have regarding the restrictions and laws that are still present. The good news is we are headed in the right direction.

Once you’ve established the right tool to accomplish your email marketing needs – it’s important to offer solutions to your users. The challenges with direct mail and print advertising also rest on your ability to build a rapport with your current and prospective customers, and know where they’re at in their buying cycle.

Customize your emails

The members of your target audience are not all in the same stage of consumption. Some individuals have not yet displayed any interest in cannabis but fit the growing demographic of those who do partake. Others may be beginning the search for a dispensary and have not yet found the appropriate location or product. Some may be in the throes of research and evaluation. It’s possible that you may need to address an audience who has already established a brand or dispensary they like and may need some persuading to consider your brand.

Lastly, there are those that are ready to make a final decision and ready to buy. Each stage of the buying cycle requires a different message. It’s so important to address the needs at each stage so you can direct them to the appropriate solution – ultimately getting them to the last stage.

Email marketing is just one of many challenges present when it comes to digital marketing for the cannabis industry. Luckily, if you’re in the business of hemp and need help defining your brand and navigating the correct practices of digital marketing – we’re here! At Herban Creative, we’re skilled in content creation. We can create content for your brand that informs consumers and drives sales. Contact us today to learn more!