Our Digital Services Include:
While Search Engine Optimization (SEO) may seem confusing and complex, it’s something that cannot be ignored. When your customers conduct an online search, they type keywords into a search engine. Our team of SEO experts research and utilize the right keywords for your business, making sure you appear in the relevant searches. Let’s face it, most people won’t look past the first results page to find what they need. SEO will help your business find a spot on the first search engine result pages (SERP), ensuring that you don’t get lost.
However, implementing keywords and using them to develop fresh and engaging content is only the beginning. Creating meaningful internal and external website links, mobile optimization, localization, site speed, security, and more are all essential aspects of what is known as on-page and off-page SEO practices. If it seems overwhelming, leave it to us!
In this day and age, social media is the preferred tool to help get your business in front of the right people. It also helps to build meaningful brands and lasting relationships with your customers. The professionals here at Herban Creative can help with your social media marketing efforts, including appropriate content creation, strategy, and analytics tracking.
Although paid efforts may not be in the cards for your business just yet, when it comes to social media, posting about your business or related content consistently will still create a presence amongst your followers. We will discuss the capabilities of your social campaign in depth and create a plan appreciated by both you and the current regulations.
Pay-per-click (PPC) may or may not be a great tool in promoting your cannabis business and helping it show up at the top of search engine results, surpassing organically pulled results. The more prominent you are, the more leads your business will generate. When you discover a search result generated from a PPC campaign, you will see the word “Ad” displayed next to the URL.
Because PPC requires you to “promote” or pay for the advertisement, Google has put regulations in place about what keywords can and cannot be used in the cannabis industry. PPC, like SEO, uses keywords to help attract the right search results. You pay whenever a user clicks your advertisement containing the keyword they searched. PPC is more instantaneous then SEO, which is what makes it so appealing.
Just like with social media, the team at Herban Creative will sit down to examine your business, determining whether this form of digital marketing is right for you.
Email marketing is a great way to get new information out to your current and potential clients. You can keep them up to speed on new product releases, company updates, exclusive sales, etc. Keep your business at the forefront of consumers’ minds and inboxes, allowing the email to do the rest. With ideal blast times, catchy copy, creative links, and visually pleasing graphics tailored to your brand, you will notice higher conversion rates for a fraction of the cost of other marketing tactics. Did you know email marketing has the highest ROI for the lowest average cost?