Pay-per-click (PPC) may or may not be a great tool in promoting your cannabis business and helping it show up at the top of search engine results, surpassing organically pulled results. The more prominent you are, the more leads your business will generate. When you discover a search result generated from a PPC campaign, you will see the word “Ad” displayed next to the URL.
Because PPC requires you to “promote” or pay for the advertisement, Google has put regulations in place about what keywords can and cannot be used in the cannabis industry. PPC, like SEO, uses keywords to help attract the right search results. You pay whenever a user clicks your advertisement containing the keyword they searched. PPC is more instantaneous then SEO, which is what makes it so appealing.
Just like with social media, the team at Herban Creative will sit down to examine your business, determining whether this form of digital marketing is right for you.