Herb’s Supply: Elevating Brand Presence & Engagement with Strategic Marketing
Herb’s Supply, a leading name in the cannabis industry, partnered with Herban Creative to amplify its digital presence and drive targeted engagement across multiple channels. Over a six-month campaign, we achieved remarkable results that showcase our expertise in driving growth and brand awareness within the cannabis industry.
Campaign highlights
Website Traffic and User Engagement
The campaign generated over 17,300 sessions and attracted more than 15,100 users to Herb’s Supply’s website.
Organic Search Impact
Organic search emerged as the third greatest traffic source, generating over 3,900 sessions—a 38% increase. This increased brand visibility and brought unique visitors to the site, significantly boosting brand awareness.
Social Media Performance
Linkedin Success
Our LinkedIn strategy delivered over 176,000 impressions and more than 1,600 clicks, resulting in a click-through rate (CTR) 50% higher than the platform’s average.
Instagram Engagement
On Instagram, we garnered over 376,000 impressions and over 2,600 clicks back to the website, achieving a CTR 25% higher than the platform’s average.
Email Marketing
Excellence
High Open Rates
Our consistent email marketing efforts led to an impressive 38% open rate, which is 10% higher than the industry average.
PPC Campaigns
Impressive Reach
Pay-per-click (PPC) campaigns, including search and performance max, generated over 643,000 impressions, significantly enhancing brand visibility across various digital landscapes.
Conversion Focused Pages
Form Page Sessions
The Installation Project Form page saw an astounding increase in sessions by 36,566%.
Product Pages
When featured on social media platforms, product pages experienced a surge in traffic, increasing by thousands of percentage points.
Geographical Reach
Florida: +905% sessions
California: +390% sessions
New York: +267% sessions
Michigan: +172% sessions
This strategic approach enhanced Herb’s Supply’s online presence and capitalized on targeted opportunities to connect with key demographics.
Choose Herban Creative as
Your Strategic Marketing Partner
Our data-driven strategies and creative execution have positioned Herb’s Supply as a formidable player in the cannabis market, driving sustainable engagement and measurable growth. At Herban Creative, we pride ourselves on delivering tailored solutions that resonate with audiences and achieve exceptional results. Let’s start on your next project!