Keep Your Brand Connected with Cannabis CTV Advertising.

CTV advertising is the next big thing for marketing your cannabis brand. The two connected concepts, OTT and CTV, work together to target specific audiences, track and measure engagement, and offer brand safety. At Herban Creative, our marketing professionals can help your cannabis business utilize CTV advertising to connect with your customers in a new and exciting way.

LEARN ABOUT CTV ADVERTISING

Over-The-Top (OTT) & Connected TV (CTV).

Over-the-top (OTT) and connected TV (CTV) advertising are two related concepts that have become increasingly important in the world of digital advertising. OTT refers to streaming video content that is delivered over the internet rather than through traditional cable or satellite services. CTV, on the other hand, refers specifically to the television sets that viewers use to consume this content.

The correlation between OTT and CTV advertising is that they both represent opportunities for advertisers to reach highly engaged audiences through digital channels. By advertising on OTT platforms and CTV devices, brands can target specific demographics and interests, deliver personalized messaging, and track real-time engagement metrics. This makes OTT and CTV advertising powerful tools for marketers looking to grow their brands and connect with consumers in new and innovative ways.

CTV & The Cannabis Industry

As the cannabis industry continues to grow, brands are looking for innovative and effective ways to reach their target audience. One emerging platform that is proving to be particularly valuable is connected TV (CTV). With more people than ever before cutting the cord and turning to streaming services for their entertainment, CTV offers a unique opportunity for cannabis companies to connect with consumers in a way that was previously unavailable.

The Rise of CTV

Over the past few years, there has been a significant shift in how people consume television content. With the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, many viewers are starting to cut the cord with traditional cable providers.

As a result, the number of households with smart TVs and other CTV devices has exploded. In fact, eMarketer estimates that over 204 million people will use a CTV device at least once per month. This represents a massive audience that cannabis brands can tap into through strategic CTV advertising campaigns.

Targeting Capabilities

One of the key benefits of CTV advertising for cannabis brands is the ability to target specific audiences with precision. Unlike traditional TV advertising, which casts a wide net and hopes to catch the right viewers, CTV allows brands to serve ads only to people who match certain criteria.

For example, a cannabis brand could target users who have recently searched for information about cannabis products, or who live in states where marijuana is legal. This level of targeting ensures that your ad is seen by people who are most likely to be interested in your product, increasing the likelihood of conversion.

Measurable Results

Another advantage of CTV advertising is the ability to track engagement and measure results in real time. With traditional TV advertising, it can be difficult to determine how many people saw your ad and whether it was effective in driving sales. With CTV, however, you can track metrics such as view-through rates, completion rates, and click-through rates, giving you a clear understanding of how your campaign is performing. This data can be used to optimize your campaigns and increase ROI over time.

Brand Safety

It is worth noting that CTV offers a high level of brand safety for cannabis companies. Unlike social media platforms, which have strict policies around cannabis advertising, CTV providers are generally more permissive. This means that cannabis brands can advertise without fear of being shut down or having their ads removed due to content restrictions.

Measurable Results

Another advantage of CTV advertising is the ability to track engagement and measure results in real time. With traditional TV advertising, it can be difficult to determine how many people saw your ad and whether it was effective in driving sales. With CTV, however, you can track metrics such as view-through rates, completion rates, and click-through rates, giving you a clear understanding of how your campaign is performing. This data can be used to optimize your campaigns and increase ROI over time.

Crush CTV with Herban Creative.

CTV represents a powerful opportunity for cannabis brands looking to reach new audiences and drive sales. By leveraging the targeting capabilities and measurable results offered by this platform, brands can create compelling campaigns that resonate with viewers and drive conversions. If you’re looking to take your cannabis marketing to the next level, contact us today so we can help you craft a strategic CTV advertising campaign that resonates.

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