Over-the-top (OTT) and connected TV (CTV) advertising are two related concepts that have become increasingly important in the world of digital advertising. OTT refers to streaming video content that is delivered over the internet rather than through traditional cable or satellite services. CTV, on the other hand, refers specifically to the television sets that viewers use to consume this content.
The correlation between OTT and CTV advertising is that they both represent opportunities for advertisers to reach highly engaged audiences through digital channels. By advertising on OTT platforms and CTV devices, brands can target specific demographics and interests, deliver personalized messaging, and track real-time engagement metrics. This makes OTT and CTV advertising powerful tools for marketers looking to grow their brands and connect with consumers in new and innovative ways.