Cannabis News

Marketing Tips Guaranteed to Increase Your ROI With restriction after restriction for paid cannabis advertising, especially online, it can be hard to imagine a marketing strategy that actually works. However, countless cannabis…

Unfortunately, for businesses in the cannabis industry, following Facebook ad targeting guidelines can be a challenge.

The cannabis industry faces a countless restrictions related to advertisements online. It’s vital for your cannabis business to be aware of these restrictions in order to develop an effective content marketing strategy for your business.

5 Signs It’s Time to Consider a Rebranding Strategy for Your Cannabis Company It may be scary to think of rebranding as a company, especially after years of building a reputation. Will…

3 Ways Instagram Marketing Will Attract Your Target Audience in the Cannabis Industry The cannabis industry faces extreme restrictions when it comes to online advertising—especially on social media. Instagram’s Community Guidelines forbid…

Just like your products, your audience is unique to your brand. To truly understand their digital behavior, you must first understand your social media analytics. Let’s take a look at how you can measure these metrics, what they mean, and how you can use them to grow your cannabis business.

Important Advertising Regulations Any Cannabis Business Should Know As of May 2020, cannabis is illegal in 6 states, entirely legal in 11 states, and has mixed legality in 33 states; it remains…

The cannabis industry is highly regulated and ever-changing. While the legalization of recreational cannabis for states has recently hit double digits, federal law still deems it illegal. However, where some may see these as restrictions, we view it as an opportunity to get creative.

For the cannabis industry, digital marketing can come with a few hurdles. With strict restrictions from major online advertising, such as Google and Facebook, marketers have to call on their creative side…

Because Google is the largest and most popular search engine, accounting for nearly 88% of all search engine traffic, it’s important to understand the possibilities it holds for cannabis advertising. If you’ve ever wondered about Google’s rules and regulations, here’s the scoop on Google digital marketing and the cannabis industry.

With consistent consumers who not only swear by your business but recommend it to others, you’re guaranteed to find success despite the difficulties. Here are our top tips to build customer loyalty to grow your cannabis business.

With legalization of CBD still evolving across the country and heavy restrictions on advertising, strong CBD product branding can be the best way to attract consumers. In an industry that is quickly becoming saturated, here are some CBD branding tips to help your business stand out from the rest.

Smaller breweries and distilleries (and sometimes, combinations of the two) are uniquely positioned in that they craft commonly-consumed products in uncommon packages. But these smaller brands also may have trouble expanding and marketing their products to larger markets. So, here are six distillery or brewery marketing tactics to help set your brand apart.

Email marketing may not be as simple as it seems; on top of traditional concerns like increasing subscribers and improving email open rates, there are additional challenges associated with cannabis businesses.

What We Expect to See Out of 2020 Trends in the Cannabis Industry It’s a major election year, and with it, another year for the cannabis industry to continue to grow­—in size,…

Alternative Materials to Incorporate Sustainable Packaging in Your Cannabis Business As climate change continues to be a looming driver of industrial change, product packaging has come under the microscope as one area…

What the 2020 Election Will Mean for the NJ Marijuana Industry 2019 has been a back-and-forth push over legalization of recreational marijuana in New Jersey, but that push is ending in favor…

7 Ways You Can Use Video Marketing to Boost Your Cannabis Business Video content is king. It owns the majority of web traffic, according to Wordstream, as 69 percent of global consumer…

Tips for Optimizing Your Cannabis Product Descriptions to Drive E-Commerce Success We know that people buy based on emotion. But that emotion must be evoked, coaxed out of them, and connected to…

Color is powerful, evoking emotion and linking to various personal, cultural, and universal meanings. That’s why it is important to consider the general perception of each color when branding your cannabis company and website.

Today, cannabis has become more openly acceptable than ever before in the United States, but it still faces outdated stereotypes in the media and unfavorable regulation.

How to Win Against Counterfeit Cannabis Products Like any industry, the cannabis industry has its major brands and its smaller outlets. And like any industry, there are people out there who attempt…

Tips for Driving Traffic to Your Cannabis Business Using Local Marketing Going local is an often-overlooked tactic when it comes to cannabis marketing, but it can bring in a heavy ROI if…

Under SAFE Banking Act, Legal Cannabis Companies and Banks Find Room to Breathe According to Rolling Stone, the cannabis industry had a huge victory on Wednesday, September 25th as the House of…

Especially with cannabis products, coming up with a creative packaging design can be difficult when abiding by FDA regulations and all. Here are some cannabis packaging design tips that will please both the FDA and your customers.

As a cannabis business, your goal is increased brand awareness and growth. Naturally, mulling over the idea of franchising arises as a way to expand your market and brand presence. Franchising may seem like a golden ticket to success, but with all of the potential legal implications due to cannabis’ tricky relationship with the FDA and the complicated guidelines of franchising in general, it may do you more harm than good. Here are some things you should be aware of in terms of accidental franchising to keep your cannabis business safe.

Here’s why language matters and is especially important when it comes to business and everyday use in the cannabis industry.

Getting the word out about your cannabis business, in comparison to other industries, can be difficult. One of the most efficient ways to spread the word, however, is building a strong online presence. At the center of all of this should be your website. Does your cannabis website tick everything off this essential website checklist?

Naturally, when starting a business, you want to ensure your brand and trademarks are protected. But, what can you do if your business sells products that aren’t legal in all states?

Finding the right lawyer for your cannabis business can be tricky, especially since the industry is still developing. With its novelty comes confusing, intricate laws that require a depth of understanding to navigate. Here are some tips to help you when choosing a lawyer for your cannabis business.

Improved Muscle Recovery from Cannabis As the use of Cannabidiol (CBD) and other cannabis products become regulated and socially acceptable, athletes alike are coming forward to support its benefits for muscle recovery.…

The cannabis industry, like any other industry, has to fulfill certain business goals in order to succeed. However, because cannabis on the market is still somewhat of a taboo subject, it can be difficult to construct a marketing strategy to cut through all the controversy. If you’re having trouble directing traffic to your business online, here are some helpful SEO tips to get you started.

Cannabidiol (CBD), derived from the hemp plant, has been making waves recently as its properties have evidence-based benefits for a variety of ailments. With the promise of relieving anxiety, seizures, chronic pain, and inflammation – it’s no wonder that CBD-based formulas have become exceedingly popular.

Medical Marijuana Has Helped Both the Industry and The Individual The growth of medical marijuana legalization in the US has seen major developments in the industry, including spillover benefits across other industries…

Cannabis has been known to aid sleep ailments. While Tetrahydrocannabinol (THC) cannabinoids are the properties responsible for the psychoactive “high” effects of cannabis – it is also responsible for the sleep-inducing benefits as well. So, what do we know about cannabis and insomnia?

What happens when you’re in the business of cannabis and cannabis-related products? Things get a little bit more complicated. State and federal laws are still ironing out the legality of cannabis marketing. The discrepancies on a state-by-state basis still leave certain digital marketing platforms with restrictions and an inability to support the cannabis industry, including email marketing.

With the market already inundated with cannabis vape pens and edibles, the 2019 trends are heavily predicting a shift in the nature of cannabis products, a differing target audience, and an effects-based outcome approach to selection. These are the 2019 trends we are looking out for.

According to The Hill, the legalization of marijuana for recreational use has helped many states in the U.S. create new jobs and boost the economy. Massachusetts’ new industry is creating an estimated 19,000 new jobs and in Colorado, legalization fostered an industry that has an annual statewide economic impact measured at $2.4 billion with 18,000 new jobs. Although it’s nice to hear about other states succeeding in the cannabis industry, what we want to dive into is how far along New Jersey Laws have come.

Find Your Niche Within the Cannabis Industry Marketing any brand usually begins with a vision and goal. The goal is to make your brand shine, and this is usually done by answering…

If you are interested in starting a cannabis business, be weary of the license requirements and permits on a state-by-state basis. We broke down key regulations for states in our area to help you better understand what to expect.

Make Sure You Stick To These Rules When It Comes to Advertising Cannabis on Social Media It’s clear that we are moving in the direction of more progressive times. If you are…

Pickel, Jasmine. “You Can Promote a Cannabis Brand on Social Media but Not Easily.” GreenEntrepreneur, 17 Sept. 2018, www.greenentrepreneur.com/article/320031.  

Hemp 101: Know Your Cannabis The cannabis industry isn’t simply comprised of products from marijuana. Of course there’s the popular CBD oil, but what about the overlooked market of hemp? By no…

A Look Back at the History of Cannabis in Our Country Cannabis is a trending topic in America these days. It seems like every day you hear more of your coworkers and…

The Impact of Cannabis on a Business’ Tax Deductions It’s critical any cannabis entrepreneur understands that the cannabusiness world is different from any other business. It’s not just the business model or…

Follow These Networking Tips on How to Expand Your Cannabis Related Business When it comes to any industry, networking plays an important role in growth. Especially at the beginning of your company’s…

How Legalization in Canadian Law Has Affected the Country Recently, Canada became the poster child of marijuana legalization for developed nations. The entire world is watching Canada’s every move, and there’s a…

Simon, Darran, and Nicole Chavez. “Canada Just Legalized Recreational Pot. Here’s What You Need to Know.” CNN, Cable News Network, 17 Oct. 2018, www-m.cnn.com/2018/10/17/health/canada-legalizes-recreational-marijuana/index.html?r=https%3A%2F%2Fherbancreativenj.com%2Fcannabis-news%2Fcanadian-law-and-the-legalization-of-marijuana. “Cannabis.” Ontario.ca, 4 Mar. 2019, www.ontario.ca/page/cannabis.

New Ways Legal Cannabis Affects Supply Chain The legal distribution of marijuana is still fairly new, and brings about several adjustments to the way the industry runs. Cannabis is a thriving industry,…

How Do You Pair Your Cannabis Business with An Agency? Marketing your cannabis businesses is unlike most industries in the world of advertising. The various rules and restrictions across online platforms tend…

The Next Revolutionary Anxiety Medication? A fairly new outbreak in the cannabis related industry is cannabidiol, commonly referred to as CBD oil. This compound found in cannabis plants is rapidly gaining attention…

Davison,K. (2018, Jan 9). CBD Oil for Anxiety: Treating Anxiety Disorders Safely. Retrieved from: https://apple-wellness.com/cbd-oil-for-anxiety-treating-anxiety-disorders-safely/Kossen, Jeremy. “How Cannabidiol (CBD) Works for Treating Anxiety.” Leafly, 6 Mar. 2019