On Monday, February 22, Murphy signed the bills after the Senate and Assembly voted to pass a third bill that clearly outlines the penalties for being caught with marijuana under the state’s legal age limit—making marijuana officially legal in New Jersey.
The Benefits of CBD Oil and Migraines
It’s no surprise that people are beginning to widely accept the pain-relieving benefits that come from taking CBD.
Decriminalization of Weed on Hold for New Jersey
Despite the overwhelming vote in favor of legalizing recreational marijuana use for adults 21+, it’s going to take longer than initially anticipated for the decimalization of weed.
Cannabis Brands & SMS Text Message Marketing
SMS text message marketing allows brands to have an intimate relationship with their customers through a channel most marketers forget about.
CBD VS THC Marketing
The recent wave of cannabis decimalization and legalization in different parts of the country has created a profound impact on the way people perceive the industry. Marketers should be taking advantage of this new market while also obeying legal standards and elevating consumer perception.
The Baby Boomer Generation & Cannabis Advertising
Cannabis brands should not overlook the potential that the baby boomer generation can bring to the cannabis market. As this generation continues to age up, the more eager they will be for pain relief and are expected to grow as legalization continues.
Defining Your Cannabis Brand’s Target Audience in a Highly Censored Market
Understanding consumers’ different cohorts is a critical component of creating effective marketing strategies that create value for your customers.
How to Market Your THC Brewery Brand
Being aware of restrictions can allow your THC brewery brand to create an effective marketing campaign without risking your ads being removed.
NJ Lawmakers Introduce New Bill Outlining the Marijuana Industry
With about 65% of New Jersey voters voting in favor of legal use of recreational marijuana1 to customers 21 and over, the Garden State is set to join the 11 additional states that have legalized cannabis.
The Impact of Legalized Recreational Marijuana on NJ Businesses
New Jersey voters have authorized a constitutional amendment that legalizes marijuana for personal, non-medical, and recreational use by residents 21 and older. This amendment now allows for the state of New Jersey to create a regulated market for the cannabis industry.
New Jersey Legalizes Recreational Marijuana for 21+
New Jersey voters authorized the legalization of recreational marijuana[1] to customers 21 and over on Tuesday November 3rd, 2020.
Marketing Cannabis Mental Health Benefits
While there have been several cases where cannabis has aided in physical pain, there are many that believe cannabis can have mental health benefits as well.
Could Marijuana Legalization Ease Post Pandemic Recovery?
New Jersey Governor Phil Murphy caught local media’s attention after making a comment about the possibility of marijuana legalization being used to ease the post pandemic recovery efforts.
Increase ROI with These Cannabis Marketing Tactics
Marketing Tips Guaranteed to Increase Your ROI With restriction after restriction for paid cannabis advertising, especially online, it can be hard to imagine a marketing strategy that actually works. However, countless cannabis…
Can Your Cannabis Business Benefit from a Company Blog?
For a cannabis business especially, blogging is an incredible way to organically increase search engine rankings, as paid advertising isn’t allowed online. Let’s take a more in-depth look into each of these benefits of having a cannabis company blog.
Using Facebook Ad Targeting to Further Your Cannabis Business
Unfortunately, for businesses in the cannabis industry, following Facebook ad targeting guidelines can be a challenge.
Content Marketing Strategies in the Cannabis Industry
The cannabis industry faces a countless restrictions related to advertisements online. It’s vital for your cannabis business to be aware of these restrictions in order to develop an effective content marketing strategy for your business.
Is It Time for a Rebranding Strategy for Your Cannabis Business?
5 Signs It’s Time to Consider a Rebranding Strategy for Your Cannabis Company It may be scary to think of rebranding as a company, especially after years of building a reputation. Will…
Why the Cannabis Industry Needs Instagram Marketing
3 Ways Instagram Marketing Will Attract Your Target Audience in the Cannabis Industry The cannabis industry faces extreme restrictions when it comes to online advertising—especially on social media. Instagram’s Community Guidelines forbid…
Using Social Media Analytics in Your Cannabis Business
Just like your products, your audience is unique to your brand. To truly understand their digital behavior, you must first understand your social media analytics. Let’s take a look at how you can measure these metrics, what they mean, and how you can use them to grow your cannabis business.
Does Your Marketing Adhere to Cannabis Advertising Regulations?
Important Advertising Regulations Any Cannabis Business Should Know As of May 2020, cannabis is illegal in 6 states, entirely legal in 11 states, and has mixed legality in 33 states; it remains…
Cannabis Marketing: Increasing Your Conversion Rate in a Regulated Industry
The cannabis industry is highly regulated and ever-changing. While the legalization of recreational cannabis for states has recently hit double digits, federal law still deems it illegal. However, where some may see these as restrictions, we view it as an opportunity to get creative.
Can Influencer Marketing Work for the Cannabis Industry?
For the cannabis industry, digital marketing can come with a few hurdles. With strict restrictions from major online advertising, such as Google and Facebook, marketers have to call on their creative side…
Google Digital Marketing and The Cannabis Industry
Because Google is the largest and most popular search engine, accounting for nearly 88% of all search engine traffic, it’s important to understand the possibilities it holds for cannabis advertising. If you’ve ever wondered about Google’s rules and regulations, here’s the scoop on Google digital marketing and the cannabis industry.
Customer Loyalty Is Essential for Cannabis Business Reputation Building
With consistent consumers who not only swear by your business but recommend it to others, you’re guaranteed to find success despite the difficulties. Here are our top tips to build customer loyalty to grow your cannabis business.
Branding Tips for Your CBD Business: Stand Out Among Competitors
With legalization of CBD still evolving across the country and heavy restrictions on advertising, strong CBD product branding can be the best way to attract consumers. In an industry that is quickly becoming saturated, here are some CBD branding tips to help your business stand out from the rest.
Stand Out with Unique Distillery & Brewery Marketing
Smaller breweries and distilleries (and sometimes, combinations of the two) are uniquely positioned in that they craft commonly-consumed products in uncommon packages. But these smaller brands also may have trouble expanding and marketing their products to larger markets. So, here are six distillery or brewery marketing tactics to help set your brand apart.
Common Email Marketing Challenges for Cannabis Businesses
Email marketing may not be as simple as it seems; on top of traditional concerns like increasing subscribers and improving email open rates, there are additional challenges associated with cannabis businesses.
2020 Trends: Expected Changes Coming to the Cannabis Industry in 2020
What We Expect to See Out of 2020 Trends in the Cannabis Industry It’s a major election year, and with it, another year for the cannabis industry to continue to grow—in size,…
Sustainable Packaging Options for Your Cannabis Business
Alternative Materials to Incorporate Sustainable Packaging in Your Cannabis Business As climate change continues to be a looming driver of industrial change, product packaging has come under the microscope as one area…
Marijuana Legalization Comes to the Ballot in the NJ 2020 Election
What the 2020 Election Will Mean for the NJ Marijuana Industry 2019 has been a back-and-forth push over legalization of recreational marijuana in New Jersey, but that push is ending in favor…
How Can You Incorporate Video Marketing Into Your Cannabis Business?
7 Ways You Can Use Video Marketing to Boost Your Cannabis Business Video content is king. It owns the majority of web traffic, according to Wordstream, as 69 percent of global consumer…
Are Your Cannabis Product Descriptions Negatively Impacting Your E-Commerce Success?
Tips for Optimizing Your Cannabis Product Descriptions to Drive E-Commerce Success We know that people buy based on emotion. But that emotion must be evoked, coaxed out of them, and connected to…
Using Color Psychology for Your Cannabis Website
Color is powerful, evoking emotion and linking to various personal, cultural, and universal meanings. That’s why it is important to consider the general perception of each color when branding your cannabis company and website.
Tackling the Negative Cannabis Stereotype with Social Media
Today, cannabis has become more openly acceptable than ever before in the United States, but it still faces outdated stereotypes in the media and unfavorable regulation.
Your Greatest Weapons Against Counterfeit Cannabis Products
How to Win Against Counterfeit Cannabis Products Like any industry, the cannabis industry has its major brands and its smaller outlets. And like any industry, there are people out there who attempt…
Is Your Cannabis Business Taking Advantage of Local Marketing?
Tips for Driving Traffic to Your Cannabis Business Using Local Marketing Going local is an often-overlooked tactic when it comes to cannabis marketing, but it can bring in a heavy ROI if…
What the SAFE Banking Act Means for Legal Cannabis Companies
Under SAFE Banking Act, Legal Cannabis Companies and Banks Find Room to Breathe According to Rolling Stone, the cannabis industry had a huge victory on Wednesday, September 25th as the House of…
Cannabis Packaging Design Tips for Your Latest Product
Especially with cannabis products, coming up with a creative packaging design can be difficult when abiding by FDA regulations and all. Here are some cannabis packaging design tips that will please both the FDA and your customers.
The Dangers of Accidental Franchising for Your Cannabis Business
As a cannabis business, your goal is increased brand awareness and growth. Naturally, mulling over the idea of franchising arises as a way to expand your market and brand presence. Franchising may seem like a golden ticket to success, but with all of the potential legal implications due to cannabis’ tricky relationship with the FDA and the complicated guidelines of franchising in general, it may do you more harm than good. Here are some things you should be aware of in terms of accidental franchising to keep your cannabis business safe.
Why Language Matters in the Cannabis Industry
Here’s why language matters and is especially important when it comes to business and everyday use in the cannabis industry.
Developing Your Cannabis Site: A Website Checklist
Getting the word out about your cannabis business, in comparison to other industries, can be difficult. One of the most efficient ways to spread the word, however, is building a strong online presence. At the center of all of this should be your website. Does your cannabis website tick everything off this essential website checklist?
Can I Buy a Federal Trademark for My NJ Cannabis Business?
Naturally, when starting a business, you want to ensure your brand and trademarks are protected. But, what can you do if your business sells products that aren’t legal in all states?
Choosing a Lawyer to Represent Your Cannabis Business
Finding the right lawyer for your cannabis business can be tricky, especially since the industry is still developing. With its novelty comes confusing, intricate laws that require a depth of understanding to navigate. Here are some tips to help you when choosing a lawyer for your cannabis business.
Do Athletes Lean on Cannabis for Better Muscle Recovery?
Improved Muscle Recovery from Cannabis As the use of Cannabidiol (CBD) and other cannabis products become regulated and socially acceptable, athletes alike are coming forward to support its benefits for muscle recovery.…
Follow These SEO Tips When It Comes to Cannabis Marketing
The cannabis industry, like any other industry, has to fulfill certain business goals in order to succeed. However, because cannabis on the market is still somewhat of a taboo subject, it can be difficult to construct a marketing strategy to cut through all the controversy. If you’re having trouble directing traffic to your business online, here are some helpful SEO tips to get you started.
The CBD Oil Trend and Its Popular Uses
Cannabidiol (CBD), derived from the hemp plant, has been making waves recently as its properties have evidence-based benefits for a variety of ailments. With the promise of relieving anxiety, seizures, chronic pain, and inflammation – it’s no wonder that CBD-based formulas have become exceedingly popular.
How Medical Marijuana Was a Major Breakthrough for the Industry
Medical Marijuana Has Helped Both the Industry and The Individual The growth of medical marijuana legalization in the US has seen major developments in the industry, including spillover benefits across other industries…
Understanding Cannabis and Insomnia
Cannabis has been known to aid sleep ailments. While Tetrahydrocannabinol (THC) cannabinoids are the properties responsible for the psychoactive “high” effects of cannabis – it is also responsible for the sleep-inducing benefits as well. So, what do we know about cannabis and insomnia?
Can Email Marketing Help Your Cannabis Business Flourish?
What happens when you’re in the business of cannabis and cannabis-related products? Things get a little bit more complicated. State and federal laws are still ironing out the legality of cannabis marketing. The discrepancies on a state-by-state basis still leave certain digital marketing platforms with restrictions and an inability to support the cannabis industry, including email marketing.
2019 Trends in the Canabis Industry
With the market already inundated with cannabis vape pens and edibles, the 2019 trends are heavily predicting a shift in the nature of cannabis products, a differing target audience, and an effects-based outcome approach to selection. These are the 2019 trends we are looking out for.
New Jersey Laws: The Latest in Cannabis News
According to The Hill, the legalization of marijuana for recreational use has helped many states in the U.S. create new jobs and boost the economy. Massachusetts’ new industry is creating an estimated 19,000 new jobs and in Colorado, legalization fostered an industry that has an annual statewide economic impact measured at $2.4 billion with 18,000 new jobs. Although it’s nice to hear about other states succeeding in the cannabis industry, what we want to dive into is how far along New Jersey Laws have come.
Staying Original in Cannabis Industry Branding
Find Your Niche Within the Cannabis Industry Marketing any brand usually begins with a vision and goal. The goal is to make your brand shine, and this is usually done by answering…
License Requirements and Permits Needed to Start a Cannabis Business
If you are interested in starting a cannabis business, be weary of the license requirements and permits on a state-by-state basis. We broke down key regulations for states in our area to help you better understand what to expect.
What Are the Rules When Advertising Cannabis on Social Media?
Turn Your Cannabis Logo Ideas Into A Reality
Pickel, Jasmine. “You Can Promote a Cannabis Brand on Social Media but Not Easily.” GreenEntrepreneur, 17 Sept. 2018, www.greenentrepreneur.com/article/320031.
What Differentiates Hemp from Marijuana?
The History of Cannabis Use in the US
What Cannabis Business Owners Need to Know About Tax Deductions and Section 280E
Networking Tips: Growing Your Cannabis Related Business
Canadian Law and the Legalization of Marijuana
Cannabis Beer: Cheers to THC-Infused Beverages
Simon, Darran, and Nicole Chavez. “Canada Just Legalized Recreational Pot. Here’s What You Need to Know.” CNN, Cable News Network, 17 Oct. 2018, www-m.cnn.com/2018/10/17/health/canada-legalizes-recreational-marijuana/index.html?r=https%3A%2F%2Fherbancreativenj.com%2Fcannabis-news%2Fcanadian-law-and-the-legalization-of-marijuana. “Cannabis.” Ontario.ca, 4 Mar. 2019, www.ontario.ca/page/cannabis.
Marijuana is Changing the Landscape of Supply Chain
Find the Agency Match for Your Cannabis Business
CBD Oil and The Effect On Anxiety
Cannabis Marketing: What Not To Do
Davison,K. (2018, Jan 9). CBD Oil for Anxiety: Treating Anxiety Disorders Safely. Retrieved from: https://apple-wellness.com/cbd-oil-for-anxiety-treating-anxiety-disorders-safely/Kossen, Jeremy. “How Cannabidiol (CBD) Works for Treating Anxiety.” Leafly, 6 Mar. 2019