In February 2021, Governor Phil Murphy signed three bills that together would launch a marijuana industry in New Jersey. While the signing of these three bills put an end to the long and chaotic process of weed legalization in NJ, there are still heavy restrictions.
Dispensaries will be popping up across the tri-state area as recreational marijuana has been legalized. With a gradual shift from secrecy to public affairs, how will customers feel comfortable shopping at your dispensary? Better yet, how will they find it? That’s where dispensary local marketing comes into play.
What is a marijuana marketing agency? Think of it as any other marketing agency—expect specializing in the marijuana industry. This means navigating and keeping up to date with the ever-evolving national and state laws, regulations, and restrictions. It also means knowing how to reach audiences, boost engagement, drive website traffic, and increase conversions.
We’ve seen news around the decimalization of weed, logistics of weed legalization, the Cannabis Regulatory Commission, and more (which you can keep up to date with in our cannabis news blog). But with all these bills and laws being drafted, there hasn’t much talk about cannabis billboards and other advertising in New Jersey.
Over the past several years, researchers have been studying the various changes that have taken place in states with legalized marijuana. Amongst these changes have come significant shifts in social issues. As New Jersey has become one of the most recent states to legalize recreational cannabis, we can now speculate what social changes may occur.
Until marijuana is legalized at the federal level, cannabis and marijuana-based brands will continue to struggle with advertising restrictions that are set in place. Despite this, there are several ways to strategically market your cannabis brand, such as native advertising, to fit the cannabis industry’s regulations.
Because Google is the largest and most popular search engine, accounting for nearly 88% of all search engine traffic, it’s important to understand the possibilities it holds for cannabis advertising. If you’ve ever wondered about Google’s rules and regulations, here’s the scoop on Google digital marketing and the cannabis industry.
Smaller breweries and distilleries (and sometimes, combinations of the two) are uniquely positioned in that they craft commonly-consumed products in uncommon packages. But these smaller brands also may have trouble expanding and marketing their products to larger markets. So, here are six distillery or brewery marketing tactics to help set your brand apart.
As a cannabis business, your goal is increased brand awareness and growth. Naturally, mulling over the idea of franchising arises as a way to expand your market and brand presence. Franchising may seem like a golden ticket to success, but with all of the potential legal implications due to cannabis’ tricky relationship with the FDA and the complicated guidelines of franchising in general, it may do you more harm than good. Here are some things you should be aware of in terms of accidental franchising to keep your cannabis business safe.
Getting the word out about your cannabis business, in comparison to other industries, can be difficult. One of the most efficient ways to spread the word, however, is building a strong online presence. At the center of all of this should be your website. Does your cannabis website tick everything off this essential website checklist?
The cannabis industry, like any other industry, has to fulfill certain business goals in order to succeed. However, because cannabis on the market is still somewhat of a taboo subject, it can be difficult to construct a marketing strategy to cut through all the controversy. If you’re having trouble directing traffic to your business online, here are some helpful SEO tips to get you started.
Cannabidiol (CBD), derived from the hemp plant, has been making waves recently as its properties have evidence-based benefits for a variety of ailments. With the promise of relieving anxiety, seizures, chronic pain, and inflammation – it’s no wonder that CBD-based formulas have become exceedingly popular.
What happens when you’re in the business of cannabis and cannabis-related products? Things get a little bit more complicated. State and federal laws are still ironing out the legality of cannabis marketing. The discrepancies on a state-by-state basis still leave certain digital marketing platforms with restrictions and an inability to support the cannabis industry, including email marketing.
According to The Hill, the legalization of marijuana for recreational use has helped many states in the U.S. create new jobs and boost the economy. Massachusetts’ new industry is creating an estimated 19,000 new jobs and in Colorado, legalization fostered an industry that has an annual statewide economic impact measured at $2.4 billion with 18,000 new jobs. Although it’s nice to hear about other states succeeding in the cannabis industry, what we want to dive into is how far along New Jersey Laws have come.
Simon, Darran, and Nicole Chavez. “Canada Just Legalized Recreational Pot. Here’s What You Need to Know.” CNN, Cable News Network, 17 Oct. 2018, www-m.cnn.com/2018/10/17/health/canada-legalizes-recreational-marijuana/index.html?r=https%3A%2F%2Fherbancreativenj.com%2Fcannabis-news%2Fcanadian-law-and-the-legalization-of-marijuana. “Cannabis.” Ontario.ca, 4 Mar. 2019, www.ontario.ca/page/cannabis.