Everything You Should Be Looking Out for When Hiring a Cannabis Marketing Agency
One of the most important decisions you’ll have to make for your brand, is deciding on a marketing agency to support your growth. This industry is growing, and regulations are changing constantly. It’s more than just marketing, it’s about knowing about the business itself, understanding your target audience, and a strategic mindset.
Aligning yourself with the right agency can determine how fast and how far your brand grows. Take a look at three crucial pointers to look out for before making your choice on which cannabis marketing agency to hire.
Proven Cannabis Industry Experience
Due to advertising restrictions, legal factors, and changing regulations, you need a team that’s already well versed in the cannabis space—especially because marketing cannabis is not like marketing most other products. Ask if the agency you are considering has worked with dispensaries, CBD, or THC brands in the past with success. An experienced cannabis marketing agency will understand local compliance laws, how to creatively navigate ad restrictions on platforms like Meta and Google, and how to reach your target market without risking takedowns or penalties. It’s important to have an agency who knows about the industry so that the rules are played right, and it’s only matters of success.
Stay Compliant & Creative
Cannabis consumers are normally drawn to modern, authentic, and engaging branding. While there are so many ways to be creative, compliance must be met. Look for an agency that delivers eye grasping visuals, smart and direct messaging, and high quality content while respecting advertising rules. A skilled agency will be able to create clever package designs, graphics for media platforms, and branded videos.
A Full-Funnel, Multi-Channel Strategy
A great cannabis marketing agency knows that success comes from reaching consumers at every stage and platform. Your partner should offer services like SEO, paid media, content marketing, email campaigns, and influencer collaborations—all tailored to the cannabis space. They should also track metrics closely and make changes to strategies based on feedback and performance data. You know you picked the right agency when they carefully see what’s working, and are actively bettering the chances of capturing attention, converting leads, and building long-term brand loyalty.
Why Herban Creative is the Right Cannabis Marketing Agency for You
At Herban Creative, we specialize in marketing for cannabis brands that want to break through in their industry. From compliance-first strategies to stunning creative and performance-driven campaigns, we help dispensaries, growers, and cannabis product companies build strong, trusted brands. Whether you’re just launching or ready to scale, we’re here to guide your success every step of the way. Contact us today to get started with a custom marketing plan that actually delivers.