With legalization of CBD still evolving across the country and heavy restrictions on advertising, strong CBD product branding can be the best way to attract consumers. In an industry that is quickly becoming saturated, here are some CBD branding tips to help your business stand out from the rest.
Smaller breweries and distilleries (and sometimes, combinations of the two) are uniquely positioned in that they craft commonly-consumed products in uncommon packages. But these smaller brands also may have trouble expanding and marketing their products to larger markets. So, here are six distillery or brewery marketing tactics to help set your brand apart.
Email marketing may not be as simple as it seems; on top of traditional concerns like increasing subscribers and improving email open rates, there are additional challenges associated with cannabis businesses.
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Color is powerful, evoking emotion and linking to various personal, cultural, and universal meanings. That’s why it is important to consider the general perception of each color when branding your cannabis company and website.
Today, cannabis has become more openly acceptable than ever before in the United States, but it still faces outdated stereotypes in the media and unfavorable regulation.
