The recent wave of cannabis decimalization and legalization in different parts of the country has created a profound impact on the way people perceive the industry. Marketers should be taking advantage of this new market while also obeying legal standards and elevating consumer perception.

Cannabis brands should not overlook the potential that the baby boomer generation can bring to the cannabis market. As this generation continues to age up, the more eager they will be for pain relief and are expected to grow as legalization continues.

Understanding consumers’ different cohorts is a critical component of creating effective marketing strategies that create value for your customers.

Being aware of restrictions can allow your THC brewery brand to create an effective marketing campaign without risking your ads being removed.

With about 65% of New Jersey voters voting in favor of legal use of recreational marijuana1 to customers 21 and over, the Garden State is set to join the 11 additional states that have legalized cannabis.

New Jersey voters have authorized a constitutional amendment that legalizes marijuana for personal, non-medical, and recreational use by residents 21 and older. This amendment now allows for the state of New Jersey to create a regulated market for the cannabis industry.

New Jersey voters authorized the legalization of recreational marijuana[1] to customers 21 and over on Tuesday November 3rd, 2020.

While there have been several cases where cannabis has aided in physical pain, there are many that believe cannabis can have mental health benefits as well.

New Jersey Governor Phil Murphy caught local media’s attention after making a comment about the possibility of marijuana legalization being used to ease the post pandemic recovery efforts.

Marketing Tips Guaranteed to Increase Your ROI With restriction after restriction for paid cannabis advertising,…