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Using Social Media Analytics in Your Cannabis Business
Using Social Media Analytics in Your Cannabis Business 2560 1703 Herban Creative

Using Social Media Analytics in Your Cannabis Business

Just like your products, your audience is unique to your brand. To truly understand their digital behavior, you must first understand your social media analytics. Let’s take a look at how you can measure these metrics, what they mean, and how you can use them to grow your cannabis business.

Does Your Marketing Adhere to Cannabis Advertising Regulations?
Does Your Marketing Adhere to Cannabis Advertising Regulations? 2560 1703 Herban Creative

Does Your Marketing Adhere to Cannabis Advertising Regulations?

Important Advertising Regulations Any Cannabis Business Should Know As of May 2020, cannabis is illegal in 6 states, entirely legal in 11 states, and has mixed legality in 33 states; it remains illegal at the federal level.[1] While it’s hard enough to keep up with the legalization laws between medical, recreational, and CBD, businesses must…

Cannabis Marketing: Increasing Your Conversion Rate in a Regulated Industry
Cannabis Marketing: Increasing Your Conversion Rate in a Regulated Industry 2560 1703 Herban Creative

Cannabis Marketing: Increasing Your Conversion Rate in a Regulated Industry

The cannabis industry is highly regulated and ever-changing. While the legalization of recreational cannabis for states has recently hit double digits, federal law still deems it illegal. However, where some may see these as restrictions, we view it as an opportunity to get creative.