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Cannabis Marketing: Increasing Your Conversion Rate in a Regulated Industry
Cannabis Marketing: Increasing Your Conversion Rate in a Regulated Industry 2560 1703 Herban Creative

Cannabis Marketing: Increasing Your Conversion Rate in a Regulated Industry

The cannabis industry is highly regulated and ever-changing. While the legalization of recreational cannabis for states has recently hit double digits, federal law still deems it illegal. However, where some may see these as restrictions, we view it as an opportunity to get creative.

Can Influencer Marketing Work for the Cannabis Industry?
Can Influencer Marketing Work for the Cannabis Industry? 2560 1437 Herban Creative

Can Influencer Marketing Work for the Cannabis Industry?

For the cannabis industry, digital marketing can come with a few hurdles. With strict restrictions from major online advertising, such as Google and Facebook, marketers have to call on their creative side to help cannabis businesses reach their audience.[1] By utilizing social media influencers, brands can create personal connections to their audience, building trust and…

Google Digital Marketing and The Cannabis Industry
Google Digital Marketing and The Cannabis Industry 2560 1707 Herban Creative

Google Digital Marketing and The Cannabis Industry

Because Google is the largest and most popular search engine, accounting for nearly 88% of all search engine traffic, it’s important to understand the possibilities it holds for cannabis advertising. If you’ve ever wondered about Google’s rules and regulations, here’s the scoop on Google digital marketing and the cannabis industry.