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Common Email Marketing Challenges for Cannabis Businesses
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Common Email Marketing Challenges for Cannabis Businesses

Email marketing may not be as simple as it seems; on top of traditional concerns like increasing subscribers and improving email open rates, there are additional challenges associated with cannabis businesses.

2020 Trends: Expected Changes Coming to the Cannabis Industry in 2020
2020 Trends: Expected Changes Coming to the Cannabis Industry in 2020 1920 1280 Herban Creative
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2020 Trends: Expected Changes Coming to the Cannabis Industry in 2020

What We Expect to See Out of 2020 Trends in the Cannabis Industry It’s a major election year, and with it, another year for the cannabis industry to continue to grow­—in size, in revenue, and in public appeal. By 2023, the cannabis industry is estimated to be worth between $25 and $30.4 billion.[1] For cannabis…

Sustainable Packaging Options for Your Cannabis Business 1920 1080 Herban Creative
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Sustainable Packaging Options for Your Cannabis Business

Alternative Materials to Incorporate Sustainable Packaging in Your Cannabis Business As climate change continues to be a looming driver of industrial change, product packaging has come under the microscope as one area for potential improvement. This is no different for products in the cannabis industry. Consumers are demanding that companies produce their items more sustainably,…

  1. Young, Graeme. “Consumer Trends Show It’s No Longer Optional, Eco-Friendly Packaging Is Now a ‘Must’ for Brands around the Globe.” Global Banking & Finance Review, Global Banking & Finance Review, 27 June 2019, www.globalbankingandfinance.com/consumer-trends-show-its-no-longer-optional-eco-friendly-packaging-is-now-a-must-for-brands-around-the-globe/.
  2. Martins, Andrew. “Your Customers Prefer Sustainable Products.” Business News Daily, 4 June 2019, www.businessnewsdaily.com/15087-consumers-want-sustainable-products.html.
  3. “Cannabis Packaging Goes Green.” Marijuana Venture, 1 Aug. 2019, www.marijuanaventure.com/cannabis-packaging-goes-green/.
  4. “Packaging & Food Contact Substances (FCS).” U.S. Food and Drug Administration, FDA, www.fda.gov/food/food-ingredients-packaging/packaging-food-contact-substances-fcs.
  5. Antos, Danielle. “Sustainable Plastic Packaging Options for Your Cannabis Products.” Cannabis Industry Journal, Cannabis Industry Journal, 19 July 2019, cannabisindustryjournal.com/feature_article/sustainable-plastic-packaging-options-for-your-cannabis-products/.
  6. Antos, Danielle. “Sustainable Plastic Packaging Options for Your Cannabis Products.” Cannabis Industry Journal, Cannabis Industry Journal, 19 July 2019, cannabisindustryjournal.com/feature_article/sustainable-plastic-packaging-options-for-your-cannabis-products/.
  7. Goggins, Pat. “Is Hemp the Answer to Sustainable Cannabis Packaging?” Leafly, 23 May 2019, www.leafly.com/news/industry/is-hemp-the-answer-to-sustainable-cannabis-packaging.
  8. “Sustainable Cannabis Packaging Options.” Herb CEO, herbceo.com/article/eco-friendly-packaging/.
  9. Gautam, Meenu, et al. “Carbon Footprint of Aluminum Production: Emissions and Mitigation.” Environmental Carbon Footprints, Butterworth-Heinemann, 22 Sept. 2017, www.sciencedirect.com/science/article/pii/B9780128128497000088.
  10. “Sustainable Cannabis Packaging Options.” Herb CEO, herbceo.com/article/eco-friendly-packaging/.
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