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Appropriation vs. Appreciation in Cannabis Branding In the ever-expanding world of cannabis marketing, branding has become a critical aspect of differentiation and consumer connection. As with any industry, there’s a fine line between cultural appropriation and cultural appreciation. Drawing inspiration from various cultures is not inherently problematic; however, it becomes an issue when it exploits,…

The History of Cannabis Culture Over the past century, cannabis culture and its associated number ‘420’ have evolved significantly. What was once a covert code among a group of high schoolers is now a universal symbol for marijuana consumption and advocacy. Let’s dive into the history of 420, the evolution of cannabis culture, and how…

Cannabis businesses are increasingly turning to email marketing as a highly effective tool to connect with audiences, drive engagement, and boost conversions.