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The Baby Boomer Generation & Cannabis Advertising
The Baby Boomer Generation & Cannabis Advertising 1280 960 Herban Creative

The Baby Boomer Generation & Cannabis Advertising

Cannabis brands should not overlook the potential that the baby boomer generation can bring to the cannabis market. As this generation continues to age up, the more eager they will be for pain relief and are expected to grow as legalization continues.

Defining Your Cannabis Brand's Target Audience in a Highly Censored Market
Defining Your Cannabis Brand’s Target Audience in a Highly Censored Market 2560 1707 Herban Creative

Defining Your Cannabis Brand’s Target Audience in a Highly Censored Market

Understanding consumers’ different cohorts is a critical component of creating effective marketing strategies that create value for your customers.

How to Market Your THC Brewery Brand
How to Market Your THC Brewery Brand 1280 960 Herban Creative

How to Market Your THC Brewery Brand

Being aware of restrictions can allow your THC brewery brand to create an effective marketing campaign without risking your ads being removed.