Advertising Cannabis and Mental Health Benefits Effectively

As medical marijuana becomes increasingly normalized, more people have begun to debate the actual motivation behind medical users. With marijuana being illegal at the federal level and considered a controversial topic to some, people have aimed to understand how people are utilizing medical marijuana. According to a study published in the journal of Health Affairs, Chronic pain was the highest result with 62.2 percent of people using medical marijuana to treat their varying chronic pain.¹ However, CBD is also known to have several mental health benefits. Let’s take a look at how cannabis can ease physical and mental conditions.

How Cannabis Helps Physical Pain

It has been suggested that THC, cannabinoid found in cannabis, can increase appetite, reduce nausea, decrease pain, inflammation, and muscle pain.² Additionally, CBD, a non-psychoactive cannabinoid found in cannabis, has been found to also reduce pain and inflammation, help reduce seizures, and aid insomnia.<sup3

Can Cannabis Help Mental Health?

While there have been several cases where cannabis has aided in physical pain, there are many that believe cannabis can have mental health benefits as well.⁴ Recently, there has been an increase in researching the effects that cannabis has on a range of psychiatric disorders, as well as researching cannabis therapy for PTSD, ADHD, anxiety, and schizophrenia.⁵

Although evidence is still currently being gathered, it can be suggested that certain cannabinoids, such as CBD, can be effective in treating social anxiety and improving insomnia and PTSD.⁶ However, further research is necessary in order to provide sufficient evidence.

How to Market Cannabis Mental Health Benefits

Since CBD is known to be connected to mental health benefits, marketing CBD may be your best bet when trying to advertise your cannabis business. Here’s why:

• Regulatory leniency: Unlike THC and other cannabis products, CBD is now legal for manufacturers to sell, market, and distribute.⁷ As a result, this will be your best bet at following digital marketing practices, such as social media marketing, SEO, etc.
• Profitability: Since CBD is considered a new and trendy product, there is a lot of market potential. Since it’s a new market, people are eager to take advantage of the public demand and limited competition.
• Product Innovation: There are multiple new ways that entrepreneurs are innovating the use of CBD. With new CBD products coming to market every day, such as foods and oils, it’s the best time to get involved in the CBD industry.

Get Started with Cannabis Marketing

To navigate social media restrictions and digital regulations of cannabis marketing, work with an experienced Agency. Herban Creative knows how to get your products in front of the right audience. Talk to our team of strategists today to get started.

1. “Qualifying Conditions Of Medical Cannabis License Holders In The United States.” Health Affairs, February 2019, https://www.healthaffairs.org/doi/abs/10.1377/hlthaff.2018.05266
2. “THC vs. CBD for Pain Relief: What’s Better?” CreakyJoints, 4 November 2019, https://creakyjoints.org/alternative-medicine/thc-vs-cbd-for-pain-relief/
3. “Cannabidiol (CBD) — what we know and what we don’t.” Harvard Health Publishing, 24 August 2018, https://www.health.harvard.edu/blog/cannabidiol-cbd-what-we-know-and-what-we-dont-2018082414476
4. “Potential Use of Cannabinoids for the Treatment of Pancreatic Cancer.” National Library of Medicine, 25 January 2019, https://pubmed.ncbi.nlm.nih.gov/30706048/
5. “Psychiatry.” Psychology Today, https://www.psychologytoday.com/us/basics/psychiatry
6. “Cannabidiol (CBD) — what we know and what we don’t.” Harvard Health Publishing, 24 August 2018, https://www.health.harvard.edu/blog/cannabidiol-cbd-what-we-know-and-what-we-dont-2018082414476
7. “FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD).” U.S. Food and Drug Administration, 3 August 2020, https://www.fda.gov/news-events/public-health-focus/fda-regulation-cannabis-and-cannabis-derived-products-including-cannabidiol-cbd