Herban Discusses 3 Ways to Market Your Dispensary Specials
If you’re looking to market your dispensary specials, you may face some challenges when trying to navigate industry regulations. But when working with a professional digital marketing agency specializing in cannabis and dispensary marketing, you can successfully develop a digital marketing campaign that won’t go against industry regulations.
These industry regulations force both marketers and dispensaries to think outside the box regarding their marketing initiatives. Here are three ways to successfully market your dispensary specials online.
1. User-Friendly Web Experience
One of the most critical aspects of marketing dispensary specials is a fully functioning, easy to navigate, and user-friendly website. If a website is challenging to navigate or has an extremely long load time, people will opt-out, and you risk losing a potential customer. A great way to promote dispensary specials using your website is by creating a specific landing page that outlines all of the different offerings to which you can link social posts and advertisements.
2. Loyalty Programs
Another great way to market your dispensary specials is through rewarding your loyal customers. By creating a loyalty program, your customers will feel valued and encouraged to continue coming back and making more sales. There’s no one-size-fits-all in terms of loyalty programs, and finding one that works best for your dispensary is what will foster brand loyalty for your consumers. Additionally, rewarding your loyal customers will encourage them to share their positive experiences with others and, in turn, create more brand awareness and reach new potential consumers.
3. Engaging Content
Creating engaging, educational, and interactive content for your customers on social media will garner more potential followers and boost brand awareness. While people are interested in the different offerings, services, and products that your dispensary offers, people also want to engage with a brand on a deeper level than just monetarily. Creating content they will appreciate makes them more likely to identify with your brand on a more significant level, helps foster that brand loyalty, and aids in more sales.
Choose Herban Creative
Do you have a cannabis brand that is looking to grow? Consider Herban Creative. We will create an integrated digital marketing strategy to grow your online presence and help advertise your dispensary specials. Contact us today to learn more about our in-house services.