Content Marketing Strategies in the Cannabis Industry

4 Tips for Developing a Content Marketing Strategy for Your Cannabis Business

The cannabis industry faces a countless restrictions related to advertisements online.[1] It’s vital for your cannabis business to be aware of these restrictions in order to develop an effective content marketing strategy for your business.

What is Content Marketing and How Can it Help Your Cannabis Business?

According to The Content Marketing Institute, content marketing is a strategic marketing tactic that is designed to create valuable and relevant content, such as blogs and social media posts, to attract your target audience and create a profit.[2]

Content marketing can help your cannabis brand because it focuses on raising awareness and educating consumers about your products and services. Having original content can also help increase your cannabis SEO, which will allow you to connect with your audience and boost brand awareness as well.

Here are some tips for developing an innovative content marketing strategy designed to create brand awareness for your cannabis business:

  • Infographics: Creating infographics can be very effective for educating your target audience with useful facts and statistics. Vital information can be presented in a visually appealing way to captivate your audience and view a specific message.
  • Strong Social Media Presence: One of the first places consumers go to connect with your brand is social media. Having an active presence on various social media platforms can help increase brand awareness, potential website traffic, and company legitimacy. Your brand should be sharing original, educational, and entertaining content to appeal to your target audience.
  • Interactive Website: Having a blog section on your website is a great way to create content specifically on the cannabis industry and current trends. Creating content that is engaging and effective can also boost your site’s SEO and web traffic which directly translates into brand awareness.
  • Email Marketing: Creating email newsletters that share helpful content in addition to marketing material can highlight your brand, boost web traffic, and engage your customers directly.

Recognizing that your brand is in need of an innovative content marketing strategy is your first step in boosting your web traffic and creating brand awareness. You should be creative and original in your content to stand out against competitors and appeal to your target audience. Creating content is a powerful way to grow your network and should be highly prioritized. To get it right, talk to the experts at Herban Creative! We specialize in creating organic SEO and personalized social media campaigns for cannabis brands.


[1] “Paid Advertising and Cannabis: What’s Allowed, and What’s Not.” Cannabis Marketing Association, 1 July 2019, http://cannamarket.wpengine.com/paid-advertising-and-cannabis-whats-allowed-and-whats-not/

[2] “What Is Content Marketing?” The Content Marketing Institute, 2020, https://contentmarketinginstitute.com/what-is-content-marketing/

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