CBD VS THC Marketing

A Guide to CBD VS THC Marketing

The recent wave of cannabis decimalization and legalization in different parts of the country has created a profound impact on the way people perceive the industry. Marketers should be taking advantage of this new market while also obeying legal standards and elevating consumer perception. Here is our guide to effective CBD vs THC marketing.

What is CBD?

Cannabidiol (CBD) is the second most prevalent active ingredient found in the resinous flower of cannabis. In fact, CBD is a naturally occurring chemical compound and accounts for about 40 percent of the plant’s extract.1 CBD is known to have several healing properties that people can benefit from through the use of CBD oils, pills, vapes, topical creams, and edibles. Unlike tetrahydrocannabinol (THC), CBD does not possess euphoric properties when used.

What is THC?

Tetrahydrocannabinol (THC) is the main psychoactive component found in cannabis and is known for providing a “high” sensation. This happens when the THC stimulates cells in the brain to release dopamine, creating a euphoric feeling.2 Similarly to CBD, THC provides several healing benefits when used through inhalation, tincture, oral, or topical use.

What are the Benefits of CBD and THC?

Both CBD and THC provide benefits for chronic pain, insomnia, headaches, migraines, anxiety, depression, and PTSD.3 Unlike CBD, sativa based THC products can provide creative focus, productivity, and energy boosting effects.4 Additionally, indica based THC marijuana products can provide intense relaxation effects that work as a sleep aid.

How to Effectively Market CBD vs THC

The Cannabis Industry not only faces a variety of restrictions related to advertisements online, but also with marijuana marketing tactics.5 It’s important for your cannabis business to be aware of these restrictions in order to safely market your cannabis products. Here are some marketing tips to utilize when advertising your THC/CBD products.

Content Marketing

To effectively market your THC/CBD products, you must be extremely careful. Since cannabis remains illegal at the federal level, there are many restrictions you must follow. Therefore, focusing your marketing efforts on strong content that educates, provides factual information, and encourages advocacy will safely boost your brand awareness.

Strong Social Media Presence

Although social media is federally funded, your brand should have an active online presence. Social media is one of the first places consumers go to connect with your brand, meaning this is an excellent channel to share the content marketing that you’ve created. Doing this will appeal to your target audience without directly going against social media terms of use.

Interactive Website

In addition to having a strong social media presence, your brand should value having an interactive website that highlights your engaging content. Having a blog section on your website is a great way to create content specifically for the cannabis industry as well as provide value for your customers. Also, include an FAQ section about your products and where they can purchase them legally.

Despite all the progress that has been made towards cannabis legalization, there are still many restrictions placed against marketing CBD and THC products. But knowing how to safely market your products will help get your brand recognized, boost website traffic, and expand your network. At Herban Creative, our expert team can help market your brand strategically to fit the cannabis industry’s restrictions. Contact Herban Creative today!

  1. “Cannabidiol (CBD) and Hemp: Frequently Asked Questions.” Enclara Pharmacia, 4 June 2020, https://enclarapharmacia.com/palliative-pearls/cannabidiol-cbd-and-hemp-frequently-asked-questions
  2. “What is THC?” Live Science, 18 May 2017, https://www.livescience.com/24553-what-is-thc.html
  3. “What Medical Marijuana Works For.” AARP, 3 September 2019, https://www.aarp.org/health/drugs-supplements/info-2019/cannabis-for-medical-conditions.html
  4. “Sativa vs. Indica: What to Expect Across Cannabis Types and Strains.” Health Lines, 8 April 2019, https://www.healthline.com/health/sativa-vs-indica
  5. “Paid Advertising and Cannabis: What’s Allowed, and What’s Not.” Cannabis Marketing Association, 1 July 2019, http://cannamarket.wpengine.com/paid-advertising-and-cannabis-whats-allowed-and-whats-not/
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