How SMS Text Message Marketing Can Help Cannabis Brands
Short Message Service (SMS) marketing is a marketing tactic that allows brands to message their customers via text. In other words, SMS marketing is just text messaging. In today’s over-advertised, saturated market, it can be difficult to differentiate your brand from competitors and reach new audiences through most channels. But SMS text message marketing allows brands to have an intimate relationship with their customers through a channel most marketers forget about.
What are the Benefits of SMS Marketing for My Cannabis Brand?
Generate More Leads
By creating carefully designed cannabis news, sales offers, and exclusive content, you can appeal to a wider target audience, increase website traffic, and boost potential sales.
SMS marketing has instant delivery time. Once you craft your SMS message, it will be delivered instantly to your contact list, making this an excellent channel to send out time sensitive messages such as flash sale information.
Higher Open Rates
SMS marketing has the highest open rate over any other marketing channel.1 Your brand should be taking advantage of this opportunity to create personalized messages that will help you stand out from all other notifications.
Ways to Implement SMS Marketing into your Cannabis Brand’s Marketing Strategy
SMS marketing is an excellent tool for promoting your upcoming sales, discounts, or special offers. In order to get the most out of your message, include a link to your website. This makes it easier for your customers to check out your products and increases your website traffic.
Send Updates and Notifications
Since SMS marketing has an instant delivery time, announcing launch updates, when sales are going to be, and highlighting new products are all great ways to promote your brand, website, and products.
Collect Customer Feedback
SMS marketing allows you to create a more intimate relationship between you and your customers. Therefore, sending SMS messages asking for customer feedback is a great way to gather information about what’s working and what’s not. Additionally, this is a great way to make your customers feel valued and appreciated. This in turn will help create stronger brand loyalty for your customers.
Are you interested in creating a more intimate relationship with your clients? If so, implementing SMS message marketing into your cannabis brand’s marketing strategy can help achieve this. Reach out to our team at Herban Creative, we can help you with all your SMS messaging and cannabis marketing needs.
- “What’s a Good Email Open Rate and How You Can Improve Yours.” Optinmonster, 17 February 2020, https://optinmonster.com/whats-a-good-email-open-rate-and-how-you-can-improve-yours/