All You Need to Know About Cannabis Beer
Out of all the cannabis infused products on the rise right now, cannabis beer is gaining a ton of attention. The flood of craft breweries in the United States proves the popularity of the diverse alcoholic beverage. Although, the statistical preference of cannabis over alcohol in legalized states suggests beer companies face a tough competitor. Beer sales show a decrease in these states while cannabis sales remain on the rise. So, it seems safe to say that breweries adapting cannabis into their beers may be on to something.
Is it or is it not beer?
For starters, this cannabis-infused beer isn’t actually beer. Federal rules stand against mixing alcohol with marijuana, therefore these beer tasting drinks won’t actually have any alcohol in them. Right now, there’s a strong emphasis in place on flavor for the brewers already selling in Colorado, California, and now, Washington. The idea is to keep beer lovers on beer rather than losing them to cannabis altogether. At the same time, brewers want their consumers to love the beer because of its taste, not solely for its traces of marijuana. Statistics show that alcohol drinkers in states with legal recreational marijuana use are already switching their preferred substance. By including cannabis in beer, beer companies are meeting the demands of the consumers. Plus, this new product offers beer drinkers a way to drink beer without the typical hangover effects.
So what’s in it exactly?
Every cannabis beer isn’t created equal. Some companies infuse with hemp oil while others use CBD. Every beer has hops in it, but the difference in cannabis beer is the lack of fermentation. Therefore, it’s not actually alcoholic, nor is it technically beer, but it’s still intended to taste like it. Recently, the makers of Blue Moon beer are making headlines with their carefully brewed THC-infused drink. Only available in Colorado, this beverage was created to give the similar buzz-like feeling you’d get from beer.
Will you still “feel” it?
While THC-infused beer is just arriving from concept to completion, it’s likely it could be a big hit for cannabis users and beer drinkers. Whether or not you “feel” it depends on several factors, like what beer you drink, what’s in it, and how much you consume. The creators of THC Blue Moon beer says you feel the effects at the same pace as a normal beer. The best part? No morning headache or signs of a hangover. Comparing the side effects of beer versus marijuana, the THC-infused beer is referred to as a more health conscious options for consumers.
A look ahead
It’s safe to say there will be less hangovers in the future thanks to cannabis beer. Even more, with the increased popularity of craft beer in the United States, it’s highly possible cannabis beer may be the next big thing for breweries. However, it could be ways down the road. Even with the legalization of recreational marijuana in more states, there’s no telling when, and if, federal law will change. For now, it will only be sold in approved dispensaries.
Lately, there’s a lot of talk whether or not cannabis beer can transform the nature of social drinking. With its anti-anxiety effects, cannabis beverages could ease the anxious feeling in social settings, and possibly even lessen the number of beverages one consumes during social drinking. On a similar note, beers infused with CBD could also positively affect consumers. The very popular cannabinoid derived from marijuana has gained a lot of recent attention in the wellness industry, and for good reason. It has zero psychological effects, and has the ability to calm the user and ease anxiety without altering the users state of mind. Ultimately, if created correctly, it could be a good product for those anxious in social situations.
Ultimately, the beer industry looks to stay alive alongside the flourishing cannabis industry. Cannabis beer could be a healthier vice for those who use alcohol to calm their nerves. Also, it will decrease the risks caused from regular alcohol consumption. All in all, only time will tell the direction of this new market, but rest assured cannabis beer will only become more common as time goes on.
If you’re a cannabis related company and looking to find your place in the industry, allow us help you out. Our team at Herban Creative are seasoned digital natives, and we specialize in everything from branding to SEO, web design, and social media. Contact us today so we can make your cannabis business stand out.