The cannabis industry is certainly catching fire! To fan the flames of its popularity, cannabis businesses have stepped outside the traditional marketing box and are experimenting with a more modern advertising strategy.
We know cannabis advertising is anything but easy, considering all the roadblocks and legal hurdles you must scale. That’s why we have a few tips that can help you reach a wider audience and attract more clients. Read on to learn our secrets on standing out in the cannabis industry!
3 Hidden Gems of Cannabis Advertising
1) Storytelling Makes You Human
Everyone loves a powerful story, especially one that resonates with you in a rare yet relatable way. To bridge the gap left by limited advertising options, we recommend developing content that shares your backstory, your values, fosters a community, and fills an emotional need of your potential and current customers. Run this cohesive narrative across your respective channels and you’ll create stronger loyalty in your customer base than if you used traditional advertising subject matter.
2) Trends Can Be Your Friends
It may be tempting to stick with the tried-and-true methods of your business, but in this ever-changing industry, you want to ride with the tides! Integrating popular trends as they wash up to your business will part you from your rivals, styling your company in a more modern image and letting your fans know you care about their evolving needs.
3) Call Up Your Publishing Partnerships
Traditional ad platforms like Google, Facebook, Instagram, etc. may reject a lot of cannabis-related verbiage, so stay unfazed by reaching out to your publishing partners, who can bring your brand to the forefront of the cannabis audience! Brilliant content partners like Merry Jane, High Times, DOPE Magazine, etc., are some of the most effective channels a cannabis company can use to reach their customers without all the tricky limitations ad platforms would give you.
Speaking of content, nestling a little SEO into your advertising strategy doesn’t hurt either! Focus on your organic search traffic through content and keyword campaigns, and more people will find your site online. Once your potential customers arrive at your page, make sure your SEO-filled content is accurate and are aimed at satisfying their needs.
Try Our Marketing Tactics
Are you a cannabis business having trouble making waves online? Herban Creative skillfully juggles all your marketing needs, from website design to eye-catching social media campaigns. Contact us today to learn how we can help your business.
