Why Cannabis Dispensary Advertising is a Must in 2023
With the rise of recreational dispensaries continuing to expand across the Garden State, it’s no secret that adult-use cannabis is taking New Jersey by storm. In fact, in April of 2022, dispensaries collected a staggering $24 million in just their first month of sales.
Considering these statistics, combined with the ever-expanding collection of cannabis-related companies throughout the state, dispensary advertising has never been so critical. Of course, the average cannabis consumer doesn’t equate the free-spirited nature of marijuana with the white-collar perception of advertising, but in today’s cannabis landscape, the two are inseparable.
Whether you own a dispensary or you’re eager to embark in a career in the cannabis industry, now’s the time to invest in dispensary advertising. Not only will advertising expand your company’s reach, but full-service marketing agencies, such as Herban Creative, can elevate your dispensary’s online presence.
With the new year just around the corner, marijuana marketing has never been so necessary. Continue reading to discover the countless benefits of cannabis dispensary advertising in 2023.
1. Take Advantage of a New-Born Market
While statistics prove that cannabis dispensaries are thriving in New Jersey, there still only remains 19 recreational dispensaries across the state. In fact, reports show that New Jersey still has the least amount of dispensaries per capita, compared to other states with adult-use cannabis. With that said, this is the most opportune moment for New Jersey dispensaries to capitalize on a burgeoning market that has yet to be monopolized by a dominant brand.
One of the most effective ways budding dispensaries can take advantage of this new-born market is to invest in cannabis advertising immediately. Through high-quality video content, engaging social media activity, and a dynamic cannabis marketing strategy, you can differentiate your band and build credibility before the market becomes too saturated.
2. Educate Your Consumers
In terms of building credibility in the cannabis market, dispensaries must ensure consumers that their products are not only of the highest quality, but that they’re safe. While marijuana has been a popular fixture in the United States for decades, the fact that it was an illegal drug makes many potential consumers apprehensive about trying it. Therefore, it’s essential that dispensaries educate their consumers about the science of the plant, its health benefits, and how to responsibly consume the plant.
One of the most effective ways to educate uptight consumers is through dispensary advertising. Creating informative content, whether it’s educational social media posts, engaging video content, or informative blog posts, marketing tactics will help build credibility among doubtful consumers. And in return, your cannabis-related company is destined to see increased sales and revenue.
3. Legitimize Legal Cannabis
Other dispensaries aren’t the only competition for cannabis-related companies in New Jersey. In fact, recreational dispensaries continue to struggle with attracting customers who prefer purchasing marijuana from street dealers because they offer lower prices than the typical dispensary. Plus, with the limited number of dispensaries in the early stages of legalization, many smokers aren’t willing to make the trek to the nearest dispensary.
So, how can dispensary advertising help defeat competitors on the street? Once again, it comes back to quality and education. The consumer needs to be convinced that dispensary products are not only way more effective, but they’re drastically safer than street products. To help educate the public, cannabis companies must invest in dispensary advertising in order to spread awareness about their products. Fortunately, there’s countless gems in cannabis advertising you can take advantage of, including storytelling, keeping up with online trends, and working with publishers.
Full-Service Dispensary Advertising with Herban Creative
Whether you’re a car dealership or a cannabis dispensary, good business begins with a strong marketing campaign. However, in cannabis especially—a budding enterprise with tremendous upside but unique challenges—effective advertising is vital. At Herban Creative, we’ll work side-by-side with your team to devise a cutting-edge advertising strategy that will catapult you past your competitors. Ready to get started? Contact us today!