A Website Checklist When Developing Your Cannabis Related Business

Getting the word out about your cannabis business, in comparison to other industries, can be difficult. One of the most efficient ways to spread the word, however, is building a strong online presence. At the center of all of this should be your website. Does your cannabis website tick everything off this essential website checklist?

Give customers a good first impression

Despite what we were told growing up, first impressions do make a difference- especially in an online setting. On your website, your home page is the first glimpse consumers receive of your business so put your best foot forward. This means aesthetically pleasing and consistent colors, fonts, and graphics. Your homepage is also an optimal place to feature special deals or offers you might have, as well as any other calls to action.

Make sure it’s functional and user friendly

At this point, people expect nothing but excellence from a website’s functionality. Apart from its visual value, it’s also important that it is functional and grants easy access to every kind of information your customers might need. Your menu should be displayed clearly and easy to navigate, making it easy for viewers to move from page to page. On each page there should be links to legal information, your privacy policy, your contact page, and to an FAQ page. Include links to return and exchange policies as well as supplier information pages. The less consumers have to do to get the information they need, the better. E-commerce features, if applicable, should also be displayed on each page (i.e. access to login, shopping cart, sharing buttons, email signups).

Add a blog or media page to increase site value

While your products may speak for themselves, maintaining a blog or media page can also amplify your site’s value. There, you can produce interesting and meaningful content to benefit your consumers. Not only does this give them a reason to keep visiting your site, but it also makes your site appear more reputable because of the regular activity and uploads. Having a well-maintained blog or media page can help you reel in potential customers seeking information about cannabis or your products. At the end of the day, this can strengthen your bonds with your customers and, in turn, build your brand reputation.

Optimize it

Okay, so you set up some stellar content- now it’s time to drive organic traffic online to see it. Using the calculated magic of search engine optimization (SEO), you can implement keywords or phrases into your content and across your site to rank higher on search engine results pages. This basically just takes words or phrases that are most likely to be searched for by your potential customers, and places them across your content so that they can be led to your site.

Need help getting your website started? Looking to do some web renovating? Our team of experts here at Herban Creative are energized to help you with all of your marketing needs from web development and graphic design to copywriting and SEO strategy. Contact us today for more information!