Marketing Tips Guaranteed to Increase Your ROI
With restriction after restriction for paid cannabis advertising, especially online, it can be hard to imagine a marketing strategy that actually works. However, countless cannabis companies have found success in producing organic content and following local SEO practices. Ultimately, your marketing should increase brand awareness, drive website traffic, and bring customers to your retail store.
So, how can you increase ROI for your cannabis brand? Follow these tips!
Try Influencer and Affiliate Marketing
Influencer marketing is a way to work around traditional paid advertising rules. User-generated content is less likely to be flagged by social media algorithms than branded content. As long as you follow content guidelines, the post should get a significant reach and engagement. Creating an affiliate program is another great tactic that pairs extremely well with influencer marketing. If you are unfamiliar with an affiliate program, it’s a basic referral system. A retailer will provide an influencer with a specific code to use for a discount on products. Sometimes, the influencer will make a small amount of money for every person who uses their code.
Start Writing Long-Form Content
As organic advertising rules the cannabis industry, long-form content will become incredibly valuable to your marketing strategy. Writing blogs, for example, is the best way to get potential customers on your website. Meaningful and engaging topics must be written, or else a person may leave your site after reading the blog. Long-form content can also be repurposed for a video, email, or social media post. Don’t be discouraged if you don’t see results right away! SEO and blogs take time to garner results, so it may be months or even a year later until you see an increase in ROI.
Implement Technical SEO Practices
As we discussed above, blog writing is an excellent place to start with SEO. However, there are some other common SEO practices that your cannabis business should implement. For example, update your website’s metadata and keywords. This will improve search results and click-through rates for your site. Another tactic is to get your company listed on various directories. Google My Business, Leafly, WeedMaps, BingPlaces, Yelp for Business Owners, and Manta are excellent sources your company should be listed on. This will increase your website’s credibility and help to get ranked higher.
Work with an Experienced Cannabis Marketing Agency
The best way to see an increase in ROI is to work with a marketing agency. Herban Creative understands the challenges of cannabis marketing and knows just the right way to market your brand. Our team of strategists is here to create engaging social media, email, and blog content to help reach new customers. Contact us today to learn more!
- “Paid Advertising and Cannabis: What’s Allowed, and What’s Not.” Cannabis Marketing Association, 1 July 2019, https://thecannabismarketingassociation.com/paid-advertising-and-cannabis-whats-allowed-and-whats-not/
- “Can Influencer Marketing Work for the Cannabis Industry?” Herban Creative, 6 May 2020, https://herbancreative.wpenginepowered.com/cannabis-news/can-influencer-marketing-work-for-the-cannabis-industry
