Creative Marijuana Marketing to Help Boost Sales

For cannabis brands, digital marketing can be tricky. Due to the cannabis industry being highly regulated, there are many restrictions that businesses need to be aware of, including local and state laws. But that doesn’t mean that boosting brand awareness and making potential sales online is impossible.

At Herban Creative, our digital marketing professionals work around industry regulations to increase your presence and revenue within a growing market. While we can create a valuable digital campaign including SEO, social media, paid search, and email campaigns—there are also several creative marijuana marketing tactics to try.

Creative Marijuana Marketing Tactics

Video Marketing

Videos have dominated the digital marketing space for quite some time and are expected to continue growing. Not only are videos engaging, entertaining, and educational, but they can also increase your SEO. In fact, video drives a 157% increase in organic traffic from SERPs and is one marketing tactic that your cannabis brand should not overlook.

Utilize Retargeting Campaigns

While you may already be familiar with retargeting campaigns, they can be extremely beneficial for your cannabis brand. A retargeting campaign is a form of paid display advertising that uses cookies to anonymously follow people that have already visited your site and serves them ads after they leave your site. Retargeting helps brands get their ads in front of the right audiences to get them to return and convert.

Host Giveaways

It’s no shock that everyone loves free stuff—so hosting a giveaway is another great way to get more people to interact with your brand, especially on social media. While cannabis-infused products may be challenging to distribute depending on your location, there are still ways to host giveaways. Consider giving away gift cards, CBD products, or even branding collateral such as apparel, stickers, etc. This will not only boost online engagement but brand recognition as well.

Create a Rewards Program

Having a loyal customer base is fundamental to having a solid brand. Focusing on your relationship with these customers will boost existing sales and open your brand to possible referral traffic. When customers feel like their business is of value, they are more likely to refer your brand to potential new customers.

Choose Herban Creative

Do you have a cannabis brand that is looking to grow? Consider Herban Creative. We will create an integrated digital marketing strategy that will grow your online presence. Contact us today to learn more about our in-house services.