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Staying Original in Cannabis Industry Branding

Staying Original in Cannabis Industry Branding

Staying Original in Cannabis Industry Branding 2560 1314 Herban Creative

Find Your Niche Within the Cannabis Industry

Marketing any brand usually begins with a vision and goal. The goal is to make your brand shine, and this is usually done by answering four questions that are on every consumer’s mind. Always ask yourself: what are you offering, why are you offering it, what makes you different than your competitors, and why should we choose your product or service? Marketing your brand in a legal industry can be a challenge; getting the right target audience, setting your tone, exploring the appropriate mediums, and getting users to engage with your brand.

Now, let’s consider the challenges of branding when your market has varied federal and state rules regarding its legality. The cannabis industry falls into some interesting territory with the limitations and regulations for social media platforms, and with the existing content of cannabis critics. Let’s explore some ways to tackle branding in the cannabis industry.

Change what they’re saying

It’s time to change the conversation. With all the content in opposition of the cannabis industry out there, it’s your turn to enlighten and engage your readers with new and informative content. Educate your readers about cannabis, the evidence-based benefits, and be prepared to be responsive to any inquiries they may have. Writing blogs and creating organic social media content is a great start.

The hard sell on social media

Social media and its various platforms have differing regulations regarding cannabis content. The common denominator is that it is prohibited to advertise any forms of illegal recreational drugs or their paraphernalia. Organic content, however, if used in an educational or artistic style is authorized. Choose wisely when you decide on your content, and how you plan to work around the limitations, without losing your bottom line.

Think outside the advertising box

Displaying ads are a little easier when you have a completely legalized industry. The cannabis industry requires more legwork. To make up for the limitations of digital marketing, utilizing some old-fashioned methods may be beneficial. Advertise your brand by hosting educational events and speaker panels. Consult with medical doctors and gather the appropriate research underlining the benefits of medical cannabis use. Allow people to see the face behind your brand and let them know you have done your homework.

Know what you’re selling

If you are in the business of producing or dispensing cannabis, you should know more about the market and its respective products than your potential consumers. It’s suggested that you become the go-to expert regarding cannabis, its upcoming laws and policies, and its overall impact and risks. If you’re well-informed, this may just be enough to put you ahead of your competitors.

Keeping it real

The reality of branding within the cannabis industry is that you will occasionally hit some rough ground. Owning up to any issues with your marketing strategy, content, and targeting is your best bet. Be real with your mistakes and don’t think for one second that you are immune to setbacks. The truth is that the industry in question is brand new, and being open to trial and error allows you to learn from your mistakes.

As with all industries, maintaining a loyal client base and netting new ones is the goal. It’s up to you to be responsible with your content. Try and be genuine with your marketing strategy and always continue to educate and inform. If you are looking for ways to have your brand in the cannabis industry stand out, contact our specialized team at Herban Creative today!

License Requirements and Permits Needed to Start a Cannabis Business

License Requirements and Permits Needed to Start a Cannabis Business

License Requirements and Permits Needed to Start a Cannabis Business 2011 2495 Herban Creative

Are You Aware of the License Requirements Needed in the Cannabis Industry?

Looking to other countries, such as Canada, Australia, New Zealand, Norway and more – medical marijuana consumption has become legal. A quick Google search will bring you to a colorful chart of each country – and where they are at regarding the legalization of marijuana for recreational and medical purposes.

According to SevenFifty 1

, we can comfortably say that the United States may be following suit, as recreational use is legal in 10 states, 1 U.S. territory, and the District of Colombia, and legal for medical use in 33 states, 4 U.S. territories, and the District of Colombia. Both medical and recreational use, however, are illegal at the federal level. Where there’s legality, there is also opportunity.

If you are interested in starting a cannabis business, be weary of the license requirements and permits, collected by FindLaw 2

, on a state-by-state basis. We broke down key regulations for states in our area to help you better understand what to expect.

The Tri-State Area

For those considering opening up a cannabis business in the Tri-State area, there are discrepancies in licenses and permits if you are a retail marketer of marijuana, or if you are looking to run a dispensary. As with other states, there are limits and restrictions to how many dispensaries are allowed, as well at the actual size of the business location.

New York

The Medical Marijuana Program is governed by the New York Department of Health. You must be a registered organization, in which you are allowed up to four dispensaries. The manufacturing of medical marijuana is limited to indoor, enclosed, and secure locations within New York State. The Commissioner of Heath must approve the products in regulation, in addition to the routes of administration. The Department is not accepting any applications to register organizations at this time.

New Jersey

The Medical Marijuana Program is overseen by the New Jersey Department of Health. Alternative Treatment Centers (ATCs) are what the state considers licensed businesses in the production and distribution of medical marijuana. An ATC permit allows you to grow and dispense medical marijuana after two screening tests and a background check of all parties involved – including regular maintenance of your practices. At this time, there are six ATCs in the state and they are not issuing any more licenses.

Connecticut

The Connecticut Department of Consumer Protection supervises the Medical Marijuana Program. Producers and dispensary facilities of medical marijuana are licensed through an application process on an intermittent basis. On average, approximately 3-10 applications are granted licenses for both producers and dispensers. At the present time, there are nine licensed dispensaries in the state.

Pennsylvania

The Marijuana Business License is available for Cannabidiol (CBD) and medical programs. The Pennsylvania Marijuana Business Plan Package follows numerous templates for the business and operation aspects – all of which need customization to the various regions, for the bargain price of $8,259. In the state, there is a limit of 50 dispensaries with stipulations that include proof of funds, annual renewal fees, and a non-refundable application fee of $10,000. Applications are not being accepted at this present time.

 

As you can see, the license requirements and permit potential vary across states. Because we are still in an illegal zone at the federal level, there are some potential risks associated with producing and dispensing. Make sure you weigh your risks and prepare for the respective regulations of your state, including high application fees and management requirements that you must follow to become licensed.

If you are in the business of medical or recreational marijuana, the team at Herban Creative can help you establish your brand. Contact us today to see how we can guide your business to its full potential.

What Are the Rules When Advertising Cannabis on Social Media?

What Are the Rules When Advertising Cannabis on Social Media? 1800 1200 Herban Creative

Make Sure You Stick To These Rules When It Comes to Advertising Cannabis on Social Media

It’s clear that we are moving in the direction of more progressive times. If you are in the business of cannabis, it’s safe to say you should be looking at some prosperous growth over the next few years, no pun intended. And like any business – you are not excused from your digital footprint. Advertising cannabis on social media allows your business to reach your target audience, permitting further explanation of the benefits and rewards of using your products. Because we are working with marijuana on a commercial scale, it’s important to know the advertising policies and limitations of each platform according to Green Entrepreneur 1.

What is Pinterest pinning?

The limitation with Pinterest is using the platform for the commercial sale of cannabis. Advertisements which encourage or boost the usage of any form of illegal recreational drug is strictly prohibited. Fortunately, Pinterest does allow users to post advertisements promoting the health benefits of Cannabidiol (CBD) and hemp products. However, the only cannabis products deemed appropriate are the byproducts of CBD-only oils and hemp which do not contain tetrahydrocannabinol (THC). Pinterest also permits organic cannabis content with a more artistic or educational nature.

What is Twitter tweeting?

Drugs and drug paraphernalia are out. There are some hard rules regarding drug use, dispensaries, accessories associated with drug use, and herbal drugs. Therefore, the use of Twitter to solely advertise your cannabis on social media may be more on the limiting side. Twitter does permit organic usage of the word “marijuana” and there are pages with marijuana themes in which users could tweet about cannabis use and culture. If the agenda seems more organic and it’s not just about the hard sale – promoting medical cannabis could be permitted as well.

What are we Snapping?

The rules and regulations are less clear when it comes to Snapchat. The one thing we do know is that any advertisements regarding illegal or recreational drugs and their paraphernalia are prohibited. You can take Snapchat out of the race if you’d like to run any cannabis ads on a social media platform. Like its other social media family members – content regarding marijuana and cannabis are found on Snapchat, but there is no solid promotion of selling cannabis and its byproducts.

What are we watching on the Tube?

Youtube is substantially more flexible than the others. There are no specifications regarding the advertisement of illegal drugs but it does dictate that dangerous or harmful content is off limits with a “not suitable” disclaimer. Sharing any content on the topic of medical marijuana use and its benefits is allowed – including cannabis material for documentaries, education, and artistic purposes.

What’s streaming on Reddit?

Reddit has more general guidelines in which the platform does not allow particular content. Any content that promotes illegal activities will include an advertising policy with a disclaimer stating that ads promoting recreational drugs and substances will not be tolerated. It does not specify if cannabis itself – medical or recreational alike – are prohibited. Promoting cannabis content and products in an educational and informative light should be okay. 

How’s trusty old Facebook?

Facebook appears to be on board with its other social media comrades. This means zero promotion of illegal or recreational drugs. It will carry your business page with cannabis or marijuana content if it’s tasteful, educational, and organic. If there is even a hint of a promotional nature – Facebook will put a stop to it.

What are we Googling?

Oh Google, why so serious? Dangerous products and services – including recreational drugs of the chemical and herbal form are a no. There are no clear indications if educational or artistic content on cannabis is acceptable in their policies either. It’s safe to say that advertising cannabis on this platform may be tricky. However, Google Bloggers writing on your behalf could publish content related to the herb, so long as there’s no promotion or encouragement of dangerous and illegal content.

Where does this leave you?

We are living in very interesting times. With cannabis, we are somewhere between glorifying the medicinal herb and struggling over its national legality. While most social media platforms may not be on board to promote cannabis today, with continued exposure on the subject we are certainly moving in the right direction.

If you’re in the business of hemp and need help defining your brand, contact us for help. At Herban Creative, we’re skilled in branding, SEO, design work, and social media. We can create content for your brand that informs consumers and drives sales. Contact us today to learn more!

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Herban Creative Marketing Agency

Turn Your Cannabis Logo Ideas Into A Reality

Turn Your Cannabis Logo Ideas Into A Reality 2100 1400 Herban Creative

Keeping Your Logo Ideas Unique in a Growing Industry

One of the fun attributes of the cannabis industry is the inventive logo designs that represent the brands. Across the market, the designs for these businesses are often visually appealing.

However, cannabis related businesses are popping up all over the place these days, and every business is trying to establish a spot in its local market. In order to be competitive in a crowded market, a logo that allows you to stand out holds precedence.

If you’re getting ready to design a logo for your cannabis related business, take a look at these considerations:

Try experimenting with color. It’s natural to gravitate toward the color green in your designs, but know it’s not essential. Don’t be afraid to work with other colors and see what truly captivates the brand you are looking to achieve.

Experiment with a serif font. Currently, the typography trend in cannabis logo designs is heavily sans serif fonts. It does look great with a simplistic design, but there’s a ton of interesting serif fonts out there waiting to make an appearance in the cannabis world. Since not that many companies are utilizing serif fonts, it might be a good way to make your logo stand out. Typography started with serif fonts, and we all know what’s classic never really goes out of style.

Know what your competitors’ branding is like. In order to stand out, you must know what you’re up against. Do an analysis of the competitors in close proximity. What does their logo design look like? How does their logo reflect their brand image?

It’s vital you differentiate creatively from your toughest competitors. Craft your logo design to uniquely represent your own company. Although, if you have a similar voice and audience as a competitor, one up them with a unforgettably stellar design.

Craft your design around your brand identity. It’s necessary that all aspects of business are consistent. To evaluate brand identity, examine your target audience. If the audience is 22-28 year olds, you’ll likely have more free reign when drafting your logo. On the other hand, if your target audience is young mothers, you’ll certainly need a more professional, clean-cut appearance. It’s likely mothers won’t be as keen on a business with cannabis plants plastered all over their branding due to their children.

In short, know your audience and dissect the way they think and feel about a brand like yours. By taking a look at their interests, motivations, and way of life, you should gain a better understanding of what they look for in a business like yours.

Don’t fret if you feel stuck in your design, as there are several tools out there to help you. As an experienced marketing agency, Herban Creative has members of our team who specialize in logo design. We would love to design a logo for you that makes your business stand out. Contact us for assistance, we’d love to hear from you.

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What Differentiates Hemp from Marijuana?

What Differentiates Hemp from Marijuana? 1800 1200 Herban Creative

Hemp 101: Know Your Cannabis

The cannabis industry isn’t simply comprised of products from marijuana. Of course there’s the popular CBD oil, but what about the overlooked market of hemp? By no means is hemp, a particular cannabis plant, new to market, or that similar to marijuana. Hemp has been around since America was discovered as the New World.

In Colonial times, hemp was a valued material. Like most things, it’s role and value changed over time, and the usefulness of hemp became overshadowed by other issues.

When did we get hemp mixed up with marijuana?

Back in the 70s, when the war on drugs was declared, hemp got grouped in with marijuana, which was classified as a Schedule I drug. In this effort to stop a drug that became so popular among young people, the plant in its entirety was framed as harmful. It didn’t help that the ban of marijuana made it near impossible to get approval to grow hemp for its multitude of uses. Hemp does not provide the same effects as marijuana, although both hemp and marijuana derive from cannabis sativa plants.

Hemp and Marijuana: Not exactly two of a kind

As a matter of fact, marijuana and hemp are grown from two different types of cannabis sativa plants. The physical features and uses of each plant differ. For one, the cultivation of each plant is dramatically different. The plants that grow marijuana require a lot of attention and regular control over the atmosphere throughout the cultivation process. On the other hand, hemp requires minimal attention, and is able to grow in most climates. Not only that, but the physical appearances of both plants show they’re more like cousins than brothers.

A Different Chemical Makeup

A huge distinction between the chemical properties of the two plants is the difference in its psychoactive effects. As known, marijuana has psychoactive properties, ranging anywhere from a low to high percentage of THC (5%-35%). Alternatively, hemp has no psychoactive properties, with <.3% of THC. Therefore, hemp isn’t meant for the use of getting high, and the slight amount of THC isn’t relevant for the products it’s used for.

So what is hemp used for?

Interestingly enough, hemp is used for a whole slew of products. Americans have used hemp for centuries to make clothing, rope, and other various textiles. Since those days, it’s also been used in nutrition, building materials, fuel, beauty products, and other consumer clothing or accessory products.

It’s obvious hemp and marijuana aren’t the same, and the grouping of the two was a result of other legal issues from many years back. As previously stated, hemp products have been around for a long time, and it’s likely they’ll just keep evolving. Hopefully, hemp finds its voice in the market and is identified for its unique purposes separate from marijuana.

If you’re in the business of hemp and need help defining your brand, contact us for help. At Herban Creative, were skilled in branding, SEO, design work, and social media. We can create content for your brand that informs consumers and drives sales. Contact us today to learn more!

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The History of Cannabis Use in the US

The History of Cannabis Use in the US 1800 1200 Herban Creative

A Look Back at the History of Cannabis in Our Country

Cannabis is a trending topic in America these days. It seems like every day you hear more of your coworkers and friends discussing the CBD oil that dissipates their stress and combats their post-workout soreness. In the news, you hear more about approved marijuana laws and talk from more government officials promising future legalization. Of course, cannabis wasn’t always the positive talk of the town. Throughout its presence in the United States, cannabis has gone through a wild ride, and the opinions and laws around it have been ever changing. Take a look back at the history of cannabis in our country and see how far the popular plant has come since its earlier days.

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The cannabis timeline doesn’t end here. 2019 is expected to bring new changes on cannabis laws from states all over the country. The cannabis plant has come a long way since its introduction to the New World, and it still has a long way to go.

Looking for more news and updates in the cannabis industry? Check out the rest of our blog today!

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What Cannabis Business Owners Need to Know About Tax Deductions and Section 280E

What Cannabis Business Owners Need to Know About Tax Deductions and Section 280E 1800 1436 Herban Creative

The Impact of Cannabis on a Business’ Tax Deductions

It’s critical any cannabis entrepreneur understands that the cannabusiness world is different from any other business. It’s not just the business model or supply chain, it’s the tight wiggle room from several laws and regulations on all sectors of business. Filing taxes on a cannabis business is certainly a part business owners must pay close attention to. According to Forbes, due to unchanged federal laws on marijuana and strict guidelines by the IRS, tax deduction laws are quite unique to the cannabis industry. It’s important business owners know and understand tax section 280E, as it directly applies to them.

Tax Section 280e

This tax section requires that cannabis businesses file federal taxes under this tax code. All Schedule I and II trafficked controlled substances are directed to, and according to the federal government, marijuana falls under this category as a Schedule 1. This includes the growing, buying, and selling of marijuana. Essentially, this tax code means cannabis businesses need to pay taxes on all of their revenue. Therefore, making them ineligible from using business expenses as tax deductions.

In its totality, section 280E states: “No deduction or credit shall be allowed for any amount paid or incurred during the taxable year in carrying on any trade or business if such trade or business (or the activities which comprise such trade or business) consists of trafficking in controlled substances (within the meaning of Schedule I and II of the Controlled Substances Act) which is prohibited by federal law or the law of any state in which such trade or business is conducted.”

What Does This Mean for Cannabis Business Owners?

Simply put, business owners in the cannabis industry pay tax on their gross income. Since marijuana is a Schedule I substance, this section prohibits them from the tax deduction benefits of a typical business owner. State legalization hasn’t wavered the federal regulations of marijuana, thus putting cannabis businesses under extreme scrutiny by the IRS. Previous cannabusiness owners have faced harsh repercussions for disobeying the tax act and failing to efficiently fill taxes.

The punishments are costly, and the IRA is certainly paying attention to the financial workings of all cannabis businesses. To the business owners in this industry, you need to abide by section 280E and thoroughly understand your legal tax expectations to clear yourself and your business from an attack by the IRS.

There are a lot of hoops to jump through in the cannabis industry. Even business owners from the states with seven years of recreational legalization aren’t fully experts. Many mistakes have been made in industry due to the high regulations surrounding marijuana. For the vets and the newbies, pay close attention to the laws that surround your industry, they’re changing all the time. Through attention to the fluctuating laws on regulations, you can learn how to market and craft your business accordingly in this highly-censored industry.

For assistance on marketing your business, contact us at Herban Creative. We have all the marketing and digital experience necessary to grow your cannabusiness from the ground up.

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cannabis networking

Networking Tips: Growing Your Cannabis Related Business

Networking Tips: Growing Your Cannabis Related Business 1800 1307 Herban Creative

Follow These Networking Tips on How to Expand Your Cannabis Related Business

When it comes to any industry, networking plays an important role in growth. Especially at the beginning of your company’s endeavors, helpful industry contacts can lead to business and new knowledge. For most of the country, cannabis is still new to the market, or a faraway concept. At the same time, in a few states, legal cannabis is old news. The cannabis businesses within these states are well seasoned vets in the industry. As a matter of fact, they were the pioneers who crafted the industry and its current standards. They’ve already experienced the do’s and don’ts, and there’s a ton that they can teach us.

If you’re new to the cannabis industry, it’s wise to gain insight from those who understand the industry a bit better. Which makes networking a vital piece in the puzzle of expansion. To do networking right, follow these tips at your next networking event or business outing.

  1. Build Relationships: Genuine relationships will get you farther in your industry. Don’t run around networking events merely trying to gain contacts and sell your business. Instead, start investing time in building actual relationships. These are the contacts that will help push you further. Not only that, but true industry relationships will tell a lot about the integrity of your business.
  2. Do Your Research: Before attending a networking event, look up who will be in attendance and what they’re all about. Learn about these people and their companies to not only know who to connect with, but how to do so. Completing prior research gives insight on what the attendees specialize in, and sparks topic ideas for you to bring up in person. Additionally, acknowledging that you already know a bit about their business displays your interest in what they do. This will excite your colleagues and naturally direct the conversation, not to mention this will make you more memorable.
  3. Ask Questions: Historically, asking questions is an excellent way to learn. Set your ego aside and be willing to ask and learn from others in your industry. Doing so will create a true dialogue, and you’ll likely get more out of the conversation. It exemplifies your care and dedication to the industry.
  4.  Be Attentive and Listen: Coinciding with relationship building, is listening. If you want to expand your business, you must be attentive to what other entrepreneurs in the industry have to say. Listening is an overlooked, yet excellent way to engage with new people. When you make the effort to listen to others, you not only network, but you learn too.
  5. Prep for potential conversations: If you’re headed to a networking event with the leaders in your industry, it’s crucial you’re well prepared. Find a way to clearly articulate what your business is all about in a concise and clear manner. Have an elevator pitch ready to go. Also, exude confidence while discussing your company, show that you’re sure of what you’re selling. It will add to your professionalism, and ideally, make conversing with others a much easier task.
  6. Make an impression: There are often a ton of people at networking events. Because of this, if you don’t make an impression, you’ll easily be forgotten. Take your time to really engage with whoever you’re speaking with, and find your unique way to positively stand out in others’ minds.
  7.  Business cards: A memorable and professional business card is a power tool in networking as you pass along contact information through design. Craft an image for your business knowing first impressions dictate a lasting opinion. It’s essential your business card reinforces the intrigue and professionalism you established when talking with colleagues.
  8. Follow up: While you’re still top-of-mind, reach out to those you connected with at the event. Send them a thoughtful email, even something as simple as expressing how great it was to meet with them.

Make use of these networking tips and you should gain quite a few contacts in your industry. Be open to learning from your new contacts, and put in the effort to build lasting relationships. You can never learn too much or know too many people.

For more information on growing your cannabis industry business, check us out at Herban Creative. We can help you establish your unique brand and gain more traction. Contact us today!

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Canadian Legalization

Canadian Law and the Legalization of Marijuana

Canadian Law and the Legalization of Marijuana 1800 1200 Herban Creative

How Legalization in Canadian Law Has Affected the Country

Recently, Canada became the poster child of marijuana legalization for developed nations. The entire world is watching Canada’s every move, and there’s a natural curiosity on Canada’s approach. There’s a lot of details that go along with the legalization, especially from province to province. Similar to the laws enforced by state in the US, there are similar provincial regulations occurring in Canada. Take a look at how Canada approaches the beginning of legal cannabis in its first phase of the new law.

When did this Canadian law go into effect?

Marijuana became legal in Canada on October 17, 2018. Canadian government is placing strict guidelines around the now legal plant, and they might change frequently depending on this first phase of legalization.

Who is eligible to purchase marijuana?

According to CNN 1, in Canada, you must be 19 years of age to purchase, consume, and possess marijuana. Since provincial governments have responsibility over cannabis, the age limit varies in certain areas. In order to match the drinking age, most provincial governments raised the age to 19. The folk in Alberta and Quebec only need to be 18 years old, although there’s talk about new government officials in Quebec bumping the legal age up to 21.

Where can you legally use and purchase cannabis?

Cannabis can be bought online or in retail stores, due to the Canadian Cannabis Act. According to Ontario.ca 2, people 19 and over are able to purchase cannabis online through the Ontario Cannabis Stores (OCS.ca). Online orders will be delivered safely and securely. Consumers will be required to verify their age to accept delivery and no packages will be left unattended at the door.

Provincial governments have major control over distribution and regulation. Unlike the United States, where cannabis businesses are booming and have a lot of control.

The acceptable locations of usage also vary from one area to another. In certain places you can smoke marijuana anywhere tobacco smoking is allowed, other areas don’t allow any form of public consumption. In provinces where smoking in public is legal, smoking in cars and places where children are often present are banned.

How much can you legally buy and possess?

As of right now, there’s a 30-gram limit on possession in public and how much can be bought at once. Most legal recreational pot states in the US have the same limit. On a similar note, there’s also a limit on the number of marijuana plants grown at home. The law allows up to four plants per home, but Quebec and Manitoba decided to prohibit home growing all together.

What does this mean for Canadian citizens, government, and the economy?

With these changes come a lot of uncharted territory. It’s difficult to determine the results that will come from these new law implications. For citizens, it doesn’t really equal protection from criminalized charges surrounding marijuana. If anything, the laws are stricter. There are a ton of regulations around driving with cannabis, consumption, possession, and resell. If Canadians don’t pay close attention and follow the outlined rules per province, they could find themselves in trouble with the law.

It’s expected the legal distribution of cannabis will boost Canada’s economy. At the same time, this legalization anticipates lessening the billions of dollars that go into the black market each year. In regard to the government, legalization allows more control, and stricter regulations surrounding the plant.

It’s obvious the regulations around cannabis will grow and change as Canada explores the results of legalization. Even if Canada has a rocky start, the country will go down in history as one of the first lead examples of countrywide legal cannabis.

Unlike Canada, the growing, selling, and distribution of marijuana in the U.S. isn’t government run. These businesses grow in competition as more states legalize marijuana. Take action to stand out amongst your competitors, and contact Herban Creative today to enhance your website, branding, social media, SEO, and more.

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brewery marketing agency

Cannabis Beer: Cheers to THC-Infused Beverages

Cannabis Beer: Cheers to THC-Infused Beverages 1500 1000 Herban Creative

All You Need to Know About Cannabis Beer

Out of all the cannabis infused products on the rise right now, cannabis beer is gaining a ton of attention. The flood of craft breweries in the United States proves the popularity of the diverse alcoholic beverage. Although, the statistical preference of cannabis over alcohol in legalized states suggests beer companies face a tough competitor. Beer sales show a decrease in these states while cannabis sales remain on the rise. So, it seems safe to say that breweries adapting cannabis into their beers may be on to something.

Is it or is it not beer?

For starters, this cannabis-infused beer isn’t actually beer. Federal rules stand against mixing alcohol with marijuana, therefore these beer tasting drinks won’t actually have any alcohol in them. Right now, there’s a strong emphasis in place on flavor for the brewers already selling in Colorado, California, and now, Washington. The idea is to keep beer lovers on beer rather than losing them to cannabis altogether. At the same time, brewers want their consumers to love the beer because of its taste, not solely for its traces of marijuana. Statistics show that alcohol drinkers in states with legal recreational marijuana use are already switching their preferred substance. By including cannabis in beer, beer companies are meeting the demands of the consumers. Plus, this new product offers beer drinkers a way to drink beer without the typical hangover effects.

So what’s in it exactly?

Every cannabis beer isn’t created equal. Some companies infuse with hemp oil while others use CBD. Every beer has hops in it, but the difference in cannabis beer is the lack of fermentation. Therefore, it’s not actually alcoholic, nor is it technically beer, but it’s still intended to taste like it. Recently, the makers of Blue Moon beer are making headlines with their carefully brewed THC-infused drink. Only available in Colorado, this beverage was created to give the similar buzz-like feeling you’d get from beer.

Will you still “feel” it?

While THC-infused beer is just arriving from concept to completion, it’s likely it could be a big hit for cannabis users and beer drinkers. Whether or not you “feel” it depends on several factors, like what beer you drink, what’s in it, and how much you consume. The creators of THC Blue Moon beer says you feel the effects at the same pace as a normal beer. The best part? No morning headache or signs of a hangover. Comparing the side effects of beer versus marijuana, the THC-infused beer is referred to as a more health conscious options for consumers.

A look ahead

It’s safe to say there will be less hangovers in the future thanks to cannabis beer. Even more, with the increased popularity of craft beer in the United States, it’s highly possible cannabis beer may be the next big thing for breweries. However, it could be ways down the road. Even with the legalization of recreational marijuana in more states, there’s no telling when, and if, federal law will change. For now, it will only be sold in approved dispensaries.

Lately, there’s a lot of talk whether or not cannabis beer can transform the nature of social drinking. With its anti-anxiety effects, cannabis beverages could ease the anxious feeling in social settings, and possibly even lessen the number of beverages one consumes during social drinking. On a similar note, beers infused with CBD could also positively affect consumers. The very popular cannabinoid derived from marijuana has gained a lot of recent attention in the wellness industry, and for good reason. It has zero psychological effects, and has the ability to calm the user and ease anxiety without altering the users state of mind. Ultimately, if created correctly, it could be a good product for those anxious in social situations.

Ultimately, the beer industry looks to stay alive alongside the flourishing cannabis industry. Cannabis beer could be a healthier vice for those who use alcohol to calm their nerves. Also, it will decrease the risks caused from regular alcohol consumption. All in all, only time will tell the direction of this new market, but rest assured cannabis beer will only become more common as time goes on.

If you’re a cannabis related company and looking to find your place in the industry, allow us help you out. Our team at Herban Creative are seasoned digital natives, and we specialize in everything from branding to SEO, web design, and social media. Contact us today so we can make your cannabis business stand out.

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