What happens when you’re in the business of cannabis and cannabis-related products? Things get a little bit more complicated. State and federal laws are still ironing out the legality of cannabis marketing. The discrepancies on a state-by-state basis still leave certain digital marketing platforms with restrictions and an inability to support the cannabis industry, including email marketing.
With the market already inundated with cannabis vape pens and edibles, the 2019 trends are heavily predicting a shift in the nature of cannabis products, a differing target audience, and an effects-based outcome approach to selection. These are the 2019 trends we are looking out for.
According to The Hill, the legalization of marijuana for recreational use has helped many states in the U.S. create new jobs and boost the economy. Massachusetts’ new industry is creating an estimated 19,000 new jobs and in Colorado, legalization fostered an industry that has an annual statewide economic impact measured at $2.4 billion with 18,000 new jobs. Although it’s nice to hear about other states succeeding in the cannabis industry, what we want to dive into is how far along New Jersey Laws have come.
Find Your Niche Within the Cannabis Industry Marketing any brand usually begins with a vision…
If you are interested in starting a cannabis business, be weary of the license requirements and permits on a state-by-state basis. We broke down key regulations for states in our area to help you better understand what to expect.