Just like your products, your audience is unique to your brand. To truly understand their digital behavior, you must first understand your social media analytics. Let’s take a look at how you can measure these metrics, what they mean, and how you can use them to grow your cannabis business.
The cannabis industry is highly regulated and ever-changing. While the legalization of recreational cannabis for states has recently hit double digits, federal law still deems it illegal. However, where some may see these as restrictions, we view it as an opportunity to get creative.
For the cannabis industry, digital marketing can come with a few hurdles. With strict restrictions…
Because Google is the largest and most popular search engine, accounting for nearly 88% of all search engine traffic, it’s important to understand the possibilities it holds for cannabis advertising. If you’ve ever wondered about Google’s rules and regulations, here’s the scoop on Google digital marketing and the cannabis industry.
With consistent consumers who not only swear by your business but recommend it to others, you’re guaranteed to find success despite the difficulties. Here are our top tips to build customer loyalty to grow your cannabis business.
With legalization of CBD still evolving across the country and heavy restrictions on advertising, strong CBD product branding can be the best way to attract consumers. In an industry that is quickly becoming saturated, here are some CBD branding tips to help your business stand out from the rest.
Smaller breweries and distilleries (and sometimes, combinations of the two) are uniquely positioned in that they craft commonly-consumed products in uncommon packages. But these smaller brands also may have trouble expanding and marketing their products to larger markets. So, here are six distillery or brewery marketing tactics to help set your brand apart.
Email marketing may not be as simple as it seems; on top of traditional concerns like increasing subscribers and improving email open rates, there are additional challenges associated with cannabis businesses.
What We Expect to See Out of 2020 Trends in the Cannabis Industry It’s a…
Alternative Materials to Incorporate Sustainable Packaging in Your Cannabis Business As climate change continues to…